Okay, prior to LV it was GUCCI. Before Gucci that it was Burberry, before that it was Kate Spade and then Dooney & Bourke and then going back to the mid 90's it was Coach (although in '89 I bought my 1st GUCCI), going back even further - LesportSac -back in the 80's when I was in middle school. Yea...that pretty much sums it up!