I honestly can't imagine this campaign work in any region...the only market it works for might be the pedo market, and I doubt Kering is in that business...therefore, it is obviously a failed campaign, to say the least.
They pretty obviously are in that business at this point, unofficially at least, as this was tailored precisely to it.
So, it will attract them and they are probably keeping them afloat at the moment...
What's depressing is that you can so easily end up buying into all this without meaning to.
For example, I bought a necklace with the word Angel on it and was only then informed, by an acquaintance (yes, a dodgy one in that way, although not practicing, thank God), that Angel has a double meaning I wasn't aware of.
Didn't stop me wearing it, or buying other items (e.g. VS nightshirts, ironically, given the Epstein connection - this was pre all that coming out) which utilised the word, on the basis of the primary and/or the other innocent meaning, because I wasn't going to let p*dophiles change what I did, or wore, but it made me feel somewhat uneasy nonetheless.
...and then there are other things like butterflies, which are supposed to be symbolic of split personalities, which are a common symptom amongst the sexually abused.
Then there are rabbits, which relate to the white rabbit in Alice and also to bunny girls...
I wasn't going to not accept a beautiful rabbit wallet gift just because of that.
Other animals are also involved.
Then there is one eye symbolism, aforementioned spiral shapes, hand symbols and so on and on...
One way or another there are so many things with double meanings that you could struggle to find anything you could wear, or do, without it meaning something suspect to these people, so you end up having to sort of ignore it and carry on regardless and wear what you like.