BALENCIAGA TAKES THE FOLLOWING ACTIONS WITH THE OBJECTIVE TO LEARN
FROM OUR MISTAKES AS AN ORGANIZATION.
NEW CONTROL INSTANCES:
OUR CURRENT PROCESS FOR CONTENT VALIDATION HAS FAILED, AND WE
RECOGNIZE THE NEED TO DO BETTER
ON THE INTERNAL SIDE, WE NOMINATE WITH IMMEDIATE EFFECT AN IM-
AGE BOARD RESPONSIBLE FOR EVALUATING THE NATURE OF OUR CONTENT
FROM CONCEPT TO FINAL ASSETS, INCLUDING LEGAL, SUSTAINABILITY AND
DIVERSITY EXPERTISE
ON THE EXTERNAL SIDE, WE HAVE APPOINTED A BEST-IN-CLASS AGENCY
TO ASSESS AND EVALUATE OUR CONTENT
ORGANIZATION:
WE HAVE REORGANIZED OUR IMAGE DEPARTMENT TO ENSURE FULL ALIGN-
MENT WITH OUR CORPORATE GUIDELINES
LAWSUIT:
BALENCIAGA HAS DECIDED NOT TO PURSUE LITIGATION
LEARN AND CONTRIBUTE:
WE WANT TO LEARN, HELP AND CONTRIBUTE TO PROTECT CHILDREN
WE ARE STARTING TRAININGS ON RESPONSIBLE COMMUNICATION ACROSS
OUR TEAMS
TOGETHER WITH MY TEAM, WE WILL GO ON "LISTENING TOUR" TO ENGAGE
WITH ADVOCACY GROUPS WHO AIM TO PROTECT CHILDREN
DONATION:
WE HAVE SET ASIDE A SIGNIFICANT FUND FOR GRANTS TO ORGANIZATIONS
SO THAT WE CAN HELP MAKE A DIFFERENCE IN PROTECTING CHILDREN
I WANT TO PERSONALLY REITERATE MY SINCERE APOLOGIES FOR THE OFFENSE
CAUSED AND TAKE MY RESPONSIBILITY.
AT BALENCIAGA, WE STAND TOGETHER FOR CHILDREN SAFETY AND DO NOT
TOLERATE ANY KIND OF VIOLENCE AND HATRED MESSAGE.
CÉDRIC CHARBIT
PRESIDENT AND CEO
What a load of crap! You need to appoint an "image board" to know right from wrong when using children in campaigns? No you need an image board to assess legal ramifications --disgusting. You drop the lawsuit not to assume full responsibility and screen every individual internally responsible for allowing this to be approved/released. You again reiterate appointing a "best in class agency to evaluate content" -- what is wrong with you people? If you took accountability and heads rolled over there who were responsible and a clear public message was sent that would be a start. You retain the designer !!!!!
Typical corporate PR statement. Assign a board, coordinate trainings, throw pretend money that you receive tax incentive at the issue and my personal favorite --go on a listening tour... I hope you get an earful of insight. BTW- lose the caps..
Set aside significant fund for grants ? How much?
At Balenciaga we stand together for children safety and do not tolerate any kind of violence or hatred message.... Obtuse!
Every time they open their mouths, I get more angry.