I have decided that this is my last post on this thread and I need not comment much further.
I am a contemporary artist and fashion designer and I do like the driving concept behind Balenciaga's brilliant dissection of American culture (at least a fringe element) through the ad. It is pretty postmodern and works well as an anti-ad ad.
Unfortunately, the ad which is directed more at an European audience who understands irony and sociopolitical commentary failed terribly with an American audience. We just don't have any understanding of subtle satire/subversion/dark humor; but in case, at this point, I feel that I am going to be speaking to deaf ears and I will remain to support Demna as much as I can.
They have nothing to apologize at this point. In any case, Balenciaga should think hard and just makes ads specifically for Americans and then ads for the rest of the world. That will solve the problem. (Look at the news coverage for this flap up; we aren't getting much out of American news coverage).
Their most brilliant idea: "Supporting Balenciaga’s Spring/Summer 2023 collection, the ‘Garde-Robe’ campaign, which featured the likes of Bella Hadid and Nicole Kidman, saw Balenciaga opt for an “office” theme that displayed a host of legal documents across the set, with a page from a Supreme Court ruling of
United States v. Williams being spotted. The document included several references to child pornography, with the case ultimately deeming the promotion of child pornography illegal and not protected under freedom of speech."
If there is any other fashion news which has such intellectual depth like Balenciaga, please tell me. Anyways I'm finally out of this room.
EDIT: In order to understand what the ad is really about, you must look at Bliss Foster's video about the ad regarding clones. It's a very cynical look at our world today where celebrity is all about cloning. Like Kim is a clone of Kanye, etc.
I will end this on a quote by Jean BAUDRILLARD about cloning and sexuality: "What, if not a death drive, would push sexed beings to regress to a form of reproduction prior to sexuation (besides, isn't it this form of scissiparity, this reproduction and proliferation through pure contiguity that is for us, in the depths of our imaginary, death and the death drive - what denies sexuality and wants to annihilate it, sexuality being the carrier of life, that is to say of a critical and mortal form of reproduction?) and that, at the same time, would push them metaphysically to deny all alterity, all alteration of the Same in order to aim solely for the perpetuation of an identity, a transparency of the genetic inscription no longer even subject to the vicissitudes of procreation?"
SECOND POSTSCRIPT: Regarding the ruling, we have
https://www.beaconbroadside.com/broadside/2008/06/what-were-they.html
Balenciaga ads tend to be very hypertextual and refer one to another. Basically the child ad is a commentary on that ruling shown in another ad. In any case, from the article we quote "The Court's ratification of a flat ban on child pornography had a relatively minimal impact on the First Amendment. Admittedly, the ruling did cause serious problems for some photographers, ranging from parents taking innocuous photos of their children to fine art photographers whose works included nude photos of children (among the more well-known examples are
David Hamilton,
Jock Sturges, and
Sally Mann). But on the whole, it was relatively easy to draw a bright line between legal and illegal images, and law enforcement made substantial progress in fighting child pornography.
Most of those gains, however, have been wiped out by computers, the Internet, and digital cameras, all of which have made the production and distribution of child pornography vastly easier and far more difficult to combat. These new technologies have also blurred the previously bright line between legal and illegal images: many websites feature very young-looking but still adult models; some individuals use software to blend two or more legal images into composite child pornography; and others use animation software to create completely artificial (but increasingly realistic) child pornography images."
Demna is just brilliant. He understands the pulse of our digital age where children are being exploited. He is a refugee and knows that the current situation in the Ukraine is where we are seeing violence against children happen again and again. (
https://thehill.com/policy/internat...n-have-been-raped-tortured-by-russian-forces/)
Once again, we tend to be complaining about an ad and Demna is pointing out that we are all armchair hypocrites for raising arms about child exploitation while ignoring where the real violence against children is happening.