^yeah i saw that, i was like WTF!
i went to that site because there was a bag i was thinking of getting (Louis Vuitton Summit Drive in Perle) and i was wondering if it would be a good idea to try it out first instead of buying it. Well, I saw that it was $195 a month to rent it (and this is if you are a member, which costs $20 for 3 months)!! I was like wow..I could probably buy the bag used on ebay, and if i didn't like it, just sell it a month later (and with ebay fees etc lose only abt $100). On top of that, you have to pay for shipping, and most bags I saw on there you have to get on a waiting list. So, a no-go for me.
The only way i'd ever consider renting a bag is if there was a guaranteed possibility that one could purchase the bag at the end if we wanted to buy it, AND that whatever $$ was already put into the bag rental would have gone towards the purchase of the bag (sort of like leasing a car). For example if a bag retailed for $1000, and you rented it for a month for $200, then only if they would sell it to you for $800 (provided the bag was brand-new when you rec'd it..less if it was already used). However, i don't think that's how it works, based on what ppl have commented (here and on other sites). When you get the bag it's likely already been used, and you don't always have the option of buying it in the end (because if the bag is very popular they know they will make more money from renting it). Also, it sounds like if they do decide to let you buy it, they agree to sell it for full retail value.
anyway, i suppose its ok for some of the cheaper brands that often go on sale and are only a few bucks to rent, for but for higher-end brands like LV, Chanel, Hermes it does not seem worth it at all!