It really is personal preference! I personally like LV because I like the history of the company, the variety of lines to choose from, the durability of the bags, the ease of everything pretty much matching my bags (i.e. I don't struggle to find an outfit that will match), the fact that it never ever goes on sale so I don't kick myself for ever paying full price, and the variety of styles to choose from....if I want a shoulder bag, handheld, messenger, suitcase, bum bag, clutch, etc. I can get them all!