All really good points. The problem is that in your scenario it is either that the SA is trying to build the relationship with the customer to retain that customer or it is mutual. In H world, it is the customer who is trying to build the relationship with the SA which is convoluted, awkward and leads to
@Angiebbb. When an SA tries to build a relationship, they can offer exclusive merchandise, access to sales, store gifts, listening ear, fashion advise. What can we offer our SAs? Only our money, preferably spent on RTW and preferably on the pieces already in stock. How is that not transactional?