What’s your unpopular Hermes opinion?

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đź’Ż Hermes may track the customers who flip limited editions, like faubourg, picnic etc. Premier watch brands certainly do. But, the high value at resale of these items adds to the appeal of the entire brand. This helps draw newcomers to Hermes, even in a shaky economy.

UO: IMO, though Hermes gives lip service to being anti-flip reseller, it is far more concerned about growing its new and current high net worth “real” clients. FSH flagship client services departments can and do track the ability (net worth, not prespend) of those to spend.
As I said, if Hermès wanted to, they could. They don't so the CEOs statements are likely just lip service.
 
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