Hermes, any luxury brand really, has always used celebrities to create desire. While not everyone of the new generation may see influencers as "celebrities", there's still a large swath that do. A brand really has to walk a fine line between keeping true to its roots and also staying relevant. If they snuffed the influencers altogether, who knows in twenty years if the next generation will even know about Hermes? Only time will tell if Hermes can change with the times elegantly....
ETA: My unpopular hermes opinion is I think the mini bolide looks distorted...
ETA: My unpopular hermes opinion is I think the mini bolide looks distorted...