Colours blue brume, Blue Jean, Rose sakura ( i know are crowd pleasers!) but not my favourites.
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As a member of said generation, I have NO explanation for why they're courting influencers. To be honest, amongst my peer group, influencers carrying H doesn't do much.Also, the point of the pre-spend isn't to prove your loyalty, love and appreciation for the aesthetic of the house. It is to prove to H that you are from the upper echelon and can afford to regularly pump up their bottom line. The corollary to that is that they don't want their items to be carried by, or associated with, the lower classes. It's elitist and classist but, it's also pretty clearly communicated by their policies so you can opt in or opt out (no judgement or shame either way).
What confounds me is why they are so eager to court social media influencers and the aspirational young shoppers of this generation. Why create the retail equivalent of the Hunger Games amongst them when they don't fit your criteria? H doesn't need this balloon of hype; it has always been and will always be top tier.
This is so true. It's one thing to be new-ish to the whole H world and constantly find new things, but for those who've been around longer, at a certain point...I mean, how much stuff does one person actually need?Another unpopular opinion is that some of the older generation of H buyers really aren't getting the respect they are due and I feel they deserve better. Many have already filled their houses with fine china and furniture, and their closets with RTW and jewellery, from decades upon decades of purchases. If they don't spend much now, it's only because they have all they need. Yet they'd be overlooked when a quota bag arrives, in favour of the hot young thing who happened to spend a lot in the past few years. All the talk of history and loyalty, but they're only looking at short-term history and making their judgments, not considering that the OG loyal customers should be free to take long breaks if they wish but still be treated as the VVIPs they are when they walk back in.
It's one thing to be new-ish to the whole H world and constantly find new things, but for those who've been around longer, at a certain point...
I think you just answered your own question why Hermes is courting influencers. They need to grow their client base. The older clients already have bought everything they want or need and it’s a rehash of the same but at a much higher price range. A lot of veteran clients may feel the new price tags are not worth it bc they can compare it to what that money used to buy at Hermes.To be honest, amongst my peer group, influencers carrying H doesn't do much
social media influencers and the aspirational young shoppers
lol, love the hunger games reference too.be overlooked when a quota bag arrives, i
They need to grow their client base. The older clients already have bought everything they want or need
You both make such valid points and it's something I hadn't considered. I was focused on the influencer/younger crowd not fitting in with the Hermes aesthetic as I have always seen it, so was wondering why they are so fixated on that market segment. Of course, it's obvious now that you've both explained it to me. I should have thought about it some more.I’ve heard a number of SAs/SMs voice the opinion that a longtime client already has everything they need, and there is this idea that newer clients should be given a chance
Surely not an unpopular opinion! It makes perfect sense. If you want only the bag, going the reseller route is the best option.Another unpopular opinion , if you don’t really love boutique merchandise, and really only value the bag offers, there is no point shopping the boutique
But what does “loving boutique merchandise” mean? Doesn’t it depend on boutique stock/availability? I’d love to buy some nice sweaters or coats for me but I’m short and chubby (size 42/44) and my size is usually not in stock. I absolutely love their men’s RTW and recently bought two nice sweaters for DH but he doesn’t really care for what he wears so I can see myself buying him something only occasionally.lol, love the hunger games reference too.Hermes courts the younger shoppers bc they keep the brand relevant and buy all the cosmetics, scarves and shoes.
I’ve heard a number of SAs/SMs voice the opinion that a longtime client already has everything they need, and there is this idea that newer clients should be given a chance. . . Since this opinion has been stated almost verbatim at different boutiques and different times, I’m assuming it’s corporate philosophy of some kind. They don’t want clients who only see bags as adequate reward. In a sense, I agree with them; thus my unpopular opinion. Even if it means, fewer bags for me. Another unpopular opinion , if you don’t really love boutique merchandise, and really only value the bag offers, there is no point shopping the boutique
ETA: I do feel that long standing clients of the house should be offered SO slots, but apparently Hermes does not.
Yes! I don't like exotic but I wouldn't mind a touche 😂My unpopular opinion: I don’t like exotics, except maybe in tiny portions such as a watch strap or a bit of trim on a bag. I don’t like veiny Togo. And the spine on Chèvre de Coromandel creeps me out.
To each their own, right? I figure I’ll leave those leathers to others and snatch up all the Barenia and clemence for myself!
There’s way too much off topic in this thread, we’ll continue to remove off topic posts. If the same folks keep posting off topic then we would need to remove the option for them to participate in this thread.
This isn’t a general chat thread.
This thread has been considerably off topic, please stick to topic![]()
Hi! Please stay on topic, posting *your* unpopular opinion![]()
Hi! Let's get back to topic please![]()
This thread has been requiring much clean up of off topic posts again. It's currently off topic, please be respectful of thread topics![]()
True. But unpopular opinion: most young people who can actually afford H don't care about influencers. A lot of my peers know about H from legacy media (I swear, whoever gave Rory Gilmore that Birkin set up a generation of girls to want their own) and/or their moms/aunts/grandmothers.I think you just answered your own question why Hermes is courting influencers. They need to grow their client base. The older clients already have bought everything they want or need and it’s a rehash of the same but at a much higher price range. A lot of veteran clients may feel the new price tags are not worth it bc they can compare it to what that money used to buy at Hermes.
I can confirm! I fall into this category (Gen Z) and really am put off by influencers and brands that affiliate themselves with them. I like a good review, but that's all...True. But unpopular opinion: most young people who can actually afford H don't care about influencers. A lot of my peers know about H from legacy media (I swear, whoever gave Rory Gilmore that Birkin set up a generation of girls to want their own) and/or their moms/aunts/grandmothers.
I'll second this opinion.Now that I think about it, I have one more unpopular opinion - younger generations aren't as willing to play the H game. We are used to instant gratification, next day shipping, etc.. generally, we aren't the types to play games and wait months/years for something we want.