Unfortunately the brand is attracting the client that is not interested in discovering, recognizing the historyMy unpopular opinion #Forcal* is that all this talk about "the game" and "pre-spend" and how difficult it all is....is actually making things more difficult and less fun. Everyone walks into an Hermès store now (after choosing an auspicious date, lighting candles, and praying to the patron saint of handbags) expecting to go through an excruciating stress test of "building relationship" and "spend profile". People are SELLING GUIDES on how to "score" a bagSo much headspace is taken up with things unrelated to discovering, owning and using a beautiful item. We are told constantly how hard it's going to be - of course we will now approach it as such.
SAs, SMs, and corporate see all this stuff too, and everyone in every store (particularly in my home town) is all keyed up about the "journey". It's become a self-fulfilling prophecy.
*Forcal is a really, really, really large number![]()
or learning about the past or present of many Hermes items.
It's all about the "bag" & how to "score it".. The idea that a SELLING GUIDE is available is appalling to me, JMO
For many of us the methods & mindset that one subjects themselves to is foreign & the last thing that
many of us who have a long history with Hermes would think is happening & has happened & that one
should have a bag to be "validated' is beyond , JMO