My unpopular Hermes opinion is that I think the brand has moved into a less refined territory. From using all or mostly all rose gold in fine jewelry, to stamping a brand on shoddier items (see dog raincoat above), or super casual sandals, Hermes is now catering to a broader audience and quality has gone along with it.
I've collected scarves for 30 years and had bags. I have beloved watches, and one classic bracelet, but what I am seeing lately is something different.
It's less Jane Birkin and Grace Kelly, and more Kardashian and WAG.
But they aren't the only one. Other brands took a dive, too because the definition of luxury changed. It isn't about the same kind of quiet wealth that Grace Kelly might have shown, things are more overt now, louder, and (I'm sorry if I'm offending people, but this is my unpopular opinion), perhaps more vulgar.
They have to guard the Birkin's and Kelly's from the rest of us, because they don't want us to get them and ruin the brand, meanwhile the Kardashians and Influencers are devaluing it--and Hermes is enabling it.
Something has changed in the luxury story. I don't know...Hermes just seems more overt and pushy and I'm not sure I'm loving this direction of the past decade or so.