I love H for all the reasons that drive people who don’t love H completely nutso. I love that they are French and old-fashioned, but modern and innovative in the same breath. I love the wild confidence and willingness to be eccentric and whimsical. I love the H love of stories, characters and the H imagination. I love that they took care of their staff during Covid, prioritizing them over even their customers—really, really love that. I love that they actually try very hard to make their clients happy (contrary to popular and uninformed belief) but will not compromise the fundamental philosophy of their business to do it. I love the unnecessary necessary way lipstick cases click shut and come in a crazy little perfectly tailored linen bag in a complicated little orange box. So typical of H. And of course, I love all of the beauty.