Spring Summer 2017
- Thread starter OneMoreDay
- Start date
Agreed! Having the DE Victorine wallet made me realize how great DE and fuchsia look!
Agreed! Having the DE Victorine wallet made me realize how great DE and fuchsia look!
Waaaahhh....! Is this an April fools joke??! I Don't get it...
It's the men's AW 2017 collection. It's not really my cup of tea but it's not for me anyway so I'm okay with that. Red is my favorite color but I can't get past the giant SUPREME logo. You can read more about this line in this thread:
https://forum.purseblog.com/index.php?threads/Menswear-AW-2017.959023/
This is a huge deal in the fashion world.
If you don't understand, here is an excerpt from a Financial Times article published yesterday:
Louis Vuitton meets Supreme: the ultimate cult brand collaboration?
“I mean, there’ll be riots,” said Kim Jones, the men’s artistic director of Louis Vuitton. It was the day before his autumn/winter 2017 show, and he was showing me the much-rumoured Louis Vuitton collaboration with New York skateboard label Supreme. Don’t know the power of the brand? Head to Soho, in either New York or London, on the Thursday mornings when new Supreme product arrives. Such is the devotion that Supreme attracts that queues form down the street, with expectant customers often sleeping out overnight. This perfect storm of Louis Vuitton with Supreme has been the subject of fervent online speculation since an image leaked last month. Now a reality, it will cause retail mayhem.
This Louis Vuitton collection was clever on many levels, not least for the brokering of such an elite partnership. The show also had an identity separate from the Supreme product. Indeed, when the Supreme pieces sell out in a day, as they most likely will, the remaining collection will happily be able to stand on its own.
Supreme first: the white Supreme logo was printed on red leather Louis Vuitton holdalls, bumbags and backpacks. Jones said his favourite piece was a pale blue denim jacquard baseball shirt woven with both LVs and the Supreme logo. Meanwhile the LV logo in white was printed on Supreme red for made-to-order items like a skateboard trunk. Yes, such an item exists.
The idea for the collaboration came about through a conversation between Jones and his CEO. “Michael Burke called me late one night saying, do you know the guys at Supreme, because I find them really interesting,” Jones recalled. “I said that I did, and that it would be great to do something together. We started playing around with ideas.”
Many luxury brands hanker for the Supreme business model. Founded by James Jebbia in 1994, it drip-feeds its collections into stores on Thursdays throughout the season, often not releasing imagery or information until a couple of days before. It has no press office, and only occasionally flyposts guerrilla ad campaigns around the city: posters of Morrissey in a Supreme T-shirt, say, or Kermit the Frog.
It’s prices are relatively low. “We’ve been very mindful of the Supreme customer in terms of price points,” said Jones, though he was no more specific. The product is made by Vuitton, and so will only be in around 40 of its stores worldwide. There will also be pop-ups, following the success of the current temporary spaces for Jones’s last LV collection, which included a collaboration with the Chapman Brothers (LV does not release figures, but there were big smiles inside their headquarters).
A few days before, Jones had posted a photo of an old LV campaign from 1996 on Instagram. It featured an image of Grandmaster Flash crouched on a record case, made by Helmut Lang in collaboration with the brand. The collaboration, also including an LV Bustle bag by Vivienne Westwood, happened a year before LV appointed Marc Jacobs to design the brand’s first ever fashion collection. We now think of Vuitton in terms of garments, but this Supreme collaboration spoke to a time before, when it was all about the leather product. This collection captured that cultishness, desirability, and the way that a brand can encapsulate some sense of what we want our lives to be. It was also a real fashion moment.
But let’s not forget the clothes, because they were great: fantastically wearable and often completely normal, as many of the best things are right now. A long blue chunky knit sweater was worn with a pale blue open-necked shirt and wool flannel pleat pants. A navy waxed cotton blouson was closed with firemans clasps, worn over a wide stripe shirt and grey tank top, the pants again pleated. You get the idea? Super simple gorgeous stuff.
[...]
My thoughts too, but I have a feeling this will sell out just as quickly as the Chapman collection.
So good for LV, and good for DBF's wallet cuz he won't buy this. Lol. Hopefully the next collection will be something we like.
I do kind of like that they're collaborating with different brands and looks. Something for everyone eventually.