Chamilia is coming out with a box chain bracelet, to have a more unisex appeal. Cool that dudes are getting into it! I may have to change the way I address the forum, which is usually "hello ladies.."
Regarding the addictive nature of Pandora- I've been giving this some thought. This is all speculation of course, but here are my thoughts:
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- The collectible nature implies that you always need more. My fiancé calls himself a "completist" and this is why if he has one particular season on a TV show in DVD, he must have them all!
- collectibility is heightened when things are limited edition, country-specific, and retired. If it could go away at anytime, I must get it now!!
- with retirement, perceived (or real) value increases. We see our purchases as not indulgences, but investments.
- of course the personalized nostalgic totems that we can carry with us. Romanticizing our "transitional objects" if you will is inherently appealing.
- positive reinforcement. We are cotinually reinforced with purchases (quarter annual promotions) and wearing (comments, compliments), even if subtly, we are very susceptible to positive renforcement!
- giftability. This kind of goes with the nostalgia point, but how cool is it to keep loved ones' gifts with you at all times?
- its unending. SOME of us have enough restraint to limit to one bracelet, gifts only, etc., but without self-imposed restrictions, your collection can never really be complete! New items are always coming out and even having duplicates is awesome for symmetry!
Sorry if I nerded out for a minute, but I'm a behavioral therapist by trade and am fascinated by the concept of addiction as it relates to charm bracelets!!
Any other ideas?