That's not true. Nordies will honor the PM even if you have to exchange for another. I bought a pair of boots PMed by Nordies and asked the CS rep on the phone and she said explicitly that if for some reason they don't work out I can exchange for another and the PM price will be honored. Sure enough they sent me the wrong boots. All I had to do was call Nordies CS up and they ordered me another pair. The CS rep did note the PM price without my asking. Of course they had to charge my card again but I was going to drop the first pair off at Nordies in the mall anyways so no harm done..just had to wait again. They didn't carry my size in the store otherwise I would rather have done the exchange there.