@fice16 I am sorry this happened to you and the others. Whether one wants the box or not is not the issue. I only have a few Van Cleef pieces but the green box, the white box, the ribbon and the bag etc these are all part of the shopping experience. I actually even expect the travel pouch, which came with every piece I bought in the past, without even asking. It should be up to the customer to say if they want the extras. I leave all my Hermès boxes behind now but that's my perogative. This is not what I expect of luxury shopping and a brand who is so proud of their heritage as makers of fine jewellery. They could have looked at other options as suggested such as using recycled material. Even Dior beauty online gives you the option to choose plain eco-packaging. I would say this to Van Cleef - this is badly done. Badly done.
Many VCA lovers at this Forum (including myself) are quite turned off by the new VCA packaging. Personally, I will do a wait and see approach. Unless it’s for the SOs and rare pieces that I have been hoping to get, I may hold off purchasing until there is more clarity of what VCA is leading into the overall shopping experience.