I hope the pieces at Target were not the same quality as the true Missoni.
I highly doubt it. To SOME degree, retail prices are based on cost.
I think that the actual Missoni for Target items themselves were cheap and something I would never personally be interested in; however, to say that you are not interested in wearing something you were once enamored with simply because a less expensive line was produced comes off as rather pretentious. So basically you are saying that you only liked Missoni because the label is expensive and not everyone can have it?That is how I am interpreting this -- correct me if I am wrong!
I think this collaboration did not water down the Missoni line at all. I do have some of the Orange Label "Made in Italy" scarves and yes...there is a difference (one would expect that!). But this line did not disappoint.
I think it speaks volumes about the Missoni family and their great quality control over the items licensed. And I think the broader appeal is that they had a vast range of items to choose from and coordinate with. I understand there were over 400 pieces of merchandise and most items very top quality (especially for a "Target" item).
I have seen the spill over effect... Missoni items on other sites selling out quickly. Great marketing!
And some ladies in the Wardrobe forum report that someone asked (when they are wearing a "real" Missoni) ..."Is that Missoni for Target?" And they just smile and have the confidence that it really does not matter.
In the end... it's all just fashion anyway.
BTW - Some of the other past collaborations I have seen were really disappointing and I wouldn't buy them either. Let's hope Missoni sets a new precedent!
I don't think it is elitist to want something that not everyone has. I have always been that way.