Is 1941 gone?

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Just chiming in with cforc, gr8, and lovingmybags.

Coach's last ten years (and more) can be summed up as follows. And this is not just about 1941 as so many old-timers here can tell you. 1941, or "the new and improved Coach" is just following the same standard formula:

1) Coach makes a change like a big new overhaul (1941), big new style (Borough), or big new line (the big Legacy revival of ... was it 2004? 2005? don't recall, but I still love my Molly's and clutches).

2) Word goes around that new style, line, or even overhaul, will not go to outlets. Or that PCEs will back off/disappear. Or that PCE/sale will not apply to new style/line. And people rejoice.

3) For a while, the PCEs did slow down, .... but then, gradually, they came back again, with some of them replaced as multi-months-long SAS sales twice a year.

4) For a while, no, you couldn't get the new line/style/overhaul bags on PCE/sale ....... but then, gradually, you could.

5) There is a brief lull in styles going to outlets. People think "the change has finally happened". ....... But then, sometimes in one almighty sweep, the bags fly wholesale to the outlets. (One change here did seem to occur, a few years ago, where a lot more bags started going to the *online* outlet instead of so many brick and mortar outlets. Once SAS was introduced twice a year, the bags started waiting to pass through SAS first, and *then* make their way to online outlet or a fewer number of brick and mortar. But they still get to one or another form of the outlet. And many filter to ebay those routes.)

6) People get annoyed. Sales drop. Coach comes up with it's new line/style/overhaul, and the cycle literally repeats.

The point is, there is always much rejoicing ... "Coach has finally changed their ways! Coach has finally changed their ways!" ...... but then, gradually, the gnashing of teeth comes. (I'm trying to be comical here, I promise. :smile: )

It's routine. It's a story as old as the hills.
When 1941 was introduced and a lot of new people suddenly turned on to Coach, I did think to myself, "Ok, Coach, here's your make or break. Actually make the changes you've been threatening/promising (depending on how you look at it) for years, of you're going to get a lot of *new* people ticked off. People who have no idea of the traditional cycle." And sure enough, here it is.

If you have a bag that you love, then you love it for the bag, right? If there's a certain color or style that you want, then try to get it on PCE or SAS ... or if you absolutely want exactly that color, and you're worry it'll sell out, get it before it reaches the PCE level of the cycle. But the thing is to get the ones you love.
And the more desperate you are for a particular color/style, then the sooner you get it in "the cycle".

But that cycle is not going away. Years and years and years ... it's not going away. They've proven it, because from their perspective, it's the bottom line of the sales, in the end, that matters. And that will always, *always* win out over whatever they "claimed" will change in the above cycle.

Sorry for the ramble. I honestly hoped that the situation wouldn't reach this stage, especially because there were a lot of new people to Coach (many of whom wouldn't even be posting on this board). But as the petunia's in Hitchhiker's said, "Oh no, not again."

(Disclaimer: I'm not complaining. Some of my items are from outlet deletes, some are from PCE or SAS (30%-40% ain't bad, if you don't like having items shipped to your house, a drive to a nearby boutique is shorter/more pleasant than outlet trips, and you like the ladies at your boutique ... I have a lot of stuff through PCE/SAS, and love all of it).

Just ... weigh how important a color/style is to you, weigh your risk-taking level, consider things like outlet-drive-time-enjoyment, boutique-drive-time-enjoyment, percentages where and when, buy accordingly, and love the leather you're getting. :smile: )
Nice post
 
Stores are in business to make money, so salespeople are going to tell you whatever they need to tell you to get the sale.
It wasn't just salespeople. That was the whole branding. Coach introduced it like it was supposed to be a separate high-end line, and for a couple of seasons they didn't include the 1941 bags in the outlets.
 
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It wasn't just salespeople. That was the whole branding. Coach introduced it like it was supposed to be a separate high-end line, and for a couple of seasons they didn't include the 1941 bags in the outlets.
It never includes it at the outlets, but it happens. All the time. Been like that for many many many years. One bag is not special over the next not to go to the outlets. Sorry. It's just the way it is for Coach.
 
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I think the embellished coated canvas items are ghastly; I feel the same way about the LV patches collection.

I’m far from anti-Coach but my love affair is definitely over. I’m keeping what I have but don’t see myself buying any more. I don’t like the direction the company is going. I like classic high quality pieces and that doesn’t seem to be their creative direction.
I'm 100% with you @Pagan. Coach has gone off the rails with the embellishments for my taste. Plus, I think I'm pretty close to Purse Peace. I have a Massaccesi Selene Midi Zip on order for Christmas and I'll pick up a little something-something here and there - but there's nothing I'm jonesing for and certainly not from Coach. I love my 1941 collection and use them daily - but the only money they'll get from me is maybe on the SLG front. @LOVEsersen showed some cute zippy animals on her insta recently that I could get behind.
 
Hmm, it seems like it is hard to make money "in the middle" - meaning you can make money by being a mass market brand or a luxe brand. It seems anyone in the middle market struggles a bit. I guess the luxe people don't want to buy down and the in the middle people want the cheap prices.

I happen to be one of the buyers who would buy either the premier or contemporary brands, as long as the quality is good. Perhaps I'm part of the minority, but Coach also doesn't do a very good job keeping the loyal customers they already have.
 
I happen to be one of the buyers who would buy either the premier or contemporary brands, as long as the quality is good. Perhaps I'm part of the minority, but Coach also doesn't do a very good job keeping the loyal customers they already have.

Just want to agree with all of that, one hundred percent. I still go to Coach for leather. Honestly, I have Coach bags where, when I open them to switch into them, the scent of wonderful leather is just mindbogglingly good. There are only three brands I seem to be interested in (Coach for leather, LV for bulletproof coated canvas, and Versace for Medusa). But as far as the companies go, no one plays games with the customers the way Coach does, when you stand back and look at it across the board and over the years.
 
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I'm 100% with you @Pagan. Coach has gone off the rails with the embellishments for my taste. Plus, I think I'm pretty close to Purse Peace. I have a Massaccesi Selene Midi Zip on order for Christmas and I'll pick up a little something-something here and there - but there's nothing I'm jonesing for and certainly not from Coach. I love my 1941 collection and use them daily - but the only money they'll get from me is maybe on the SLG front. @LOVEsersen showed some cute zippy animals on her insta recently that I could get behind.
same here I will.love.the bags I have but no more
 
I'm 100% with you @Pagan. Coach has gone off the rails with the embellishments for my taste. Plus, I think I'm pretty close to Purse Peace. I have a Massaccesi Selene Midi Zip on order for Christmas and I'll pick up a little something-something here and there - but there's nothing I'm jonesing for and certainly not from Coach. I love my 1941 collection and use them daily - but the only money they'll get from me is maybe on the SLG front. @LOVEsersen showed some cute zippy animals on her insta recently that I could get behind.
I am kind of the same way. I refreshed my collection last year, and now do not have room for more bags unless I decide to swap one out for another at some point. So the fact that Coach has decided to dump off their 1941 bags cheaply, lol, does not matter to me right now. I have 2 Rogues, I have some Dinky bags, and I don't need more.
 
But as far as the companies go, no one plays games with the customers the way Coach does, when you stand back and look at it across the board and over the years.

This. I always feel a little queasy about Coach now. They're all doing the full-line vs. off-price thing and confusing customers to a certain extent but no one seems to have mastered it like Coach. And frankly, they've been playing games with their leather for years so you can't even be sure you're getting full-grain or even split-grain or bonded leather "material" that is treated to smell like leather.
 
I jumped into this forum because I was curious about 1941 as well. What I can say is that 20-25 years ago, Coach was a solid but staid retailer. You could buy a beautiful, full-grain leather bag that makes even the 1941 bags feel cheap, for under $300 and you could carry it for years. Around 1999-2000, these companies like Coach and Dooney (another solid old-school retailer) started churning out more cheaply made bags with logos, etc. They grew like crazy and in business, once you hit a profit number, going backward is considered failure. So eventually they hit a wall, trends moved on, and they scrambled. I feel like they were trying to gain back some of that old-line prestige with 1941 but that it wasn't enough for the number crunchers.
Well put. Remember, Coach started out as a smaller, private company. The children of the owners were not interested in the company and once it was sold in the 80's , I believe, to Sara Lee, the rest is corporate history. Meaning it is about sustaining profits. Which means finding new markets. All the time.
 
I'm 100% with you @Pagan. Coach has gone off the rails with the embellishments for my taste. Plus, I think I'm pretty close to Purse Peace. I have a Massaccesi Selene Midi Zip on order for Christmas and I'll pick up a little something-something here and there - but there's nothing I'm jonesing for and certainly not from Coach. I love my 1941 collection and use them daily - but the only money they'll get from me is maybe on the SLG front. @LOVEsersen showed some cute zippy animals on her insta recently that I could get behind.
I loved my 1941 trifold wallets and have 3 full size and two half size. Then I bought a canvas LV wallet and I can't bring myself to move out of it. I still really like the 1941 wallets but I don't see myself moving out of my Victorine. My Mickey key case gave way to a LV one as well.

I still really like my Rogues and my Dinkies; I don't regret buying them and have nothing against contemporary brands. But I've moved on from Coach. I just ordered a Speedy B today because I like my canvas NFs so much I wanted a carefree single canvas handbag and I'm also considering an Epi Alma. I have no interest in heading down the Chanel/Hermes path but I'm up for the more 'reasonably' priced premium brands. My Lady Dior clutches are gorgeous and timeless and I would definitely buy more Dior. I love the simplicity and beauty of the more basic Diorama and Lady Dior lines.
 
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I loved my 1941 trifold wallets and have 3 full size and two half size. Then I bought a canvas LV wallet and I can't bring myself to move out of it. I still really like the 1941 wallets but I don't see myself moving out of my Victorine. My Mickey key case gave way to a LV one as well.

I still really like my Rogues and my Dinkies; I don't regret buying them and have nothing against contemporary brands. But I've moved on from Coach. I just ordered a Speedy B today because I like my canvas NFs so much I wanted a carefree single canvas handbag and I'm also considering an Epi Alma. I have no interest in heading down the Chanel/Hermes path but I'm up for the more 'reasonably' priced premium brands. My Lady Dior clutches are gorgeous and timeless and I would definitely buy more Dior. I love the simplicity and beauty of the more basic Diorama and Lady Dior lines.
I love my two LVs. My fav is the one I got while in Hawaii. It has the on it.
 
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It wasn't just salespeople. That was the whole branding. Coach introduced it like it was supposed to be a separate high-end line, and for a couple of seasons they didn't include the 1941 bags in the outlets.
I am just not surprised when a company, especially one with shareholders, announces they are doing something completely different, or innovative, or going in a groundbreaking direction, etc and somewhere down the road, do a 180. It is not shocking to me, no matter what was said at any time by anyone high up in the org , that high end bags that weren't moving found their way into a sale bin. Better that than collect dust in a warehouse.
When one marketing strategy runs its course, time to move onto the next. Said by someone who has been around long enough to remember when gaggles of teenage girls paraded around EVERYWHERE with their jaquard logo hobos.
 
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I loved my 1941 trifold wallets and have 3 full size and two half size. Then I bought a canvas LV wallet and I can't bring myself to move out of it. I still really like the 1941 wallets but I don't see myself moving out of my Victorine. My Mickey key case gave way to a LV one as well.

I still really like my Rogues and my Dinkies; I don't regret buying them and have nothing against contemporary brands. But I've moved on from Coach. I just ordered a Speedy B today because I like my canvas NFs so much I wanted a carefree single canvas handbag and I'm also considering an Epi Alma. I have no interest in heading down the Chanel/Hermes path but I'm up for the more 'reasonably' priced premium brands. My Lady Dior clutches are gorgeous and timeless and I would definitely buy more Dior. I love the simplicity and beauty of the more basic Diorama and Lady Dior lines.
Sisters from another Mister! Agree 100% again.

Love my Coach 1941, moving on to LV canvas for care free, Chloe, maybe a Balenciaga Bazar - but not really interested in Chanel or Hermes. MAYBE an Evelyne on day. Maybe. I'd love a Lady Dior because something about the girly style gets me - but where I live I'd NEVER use it and doubt I could tolerate the price for the limited use.

I think I'm ready to move to lesser known/non-premium designers who make quality, unique styles at a good price. Excited to branch out to my Massaccessi - even though I'm still in the throws of a custom order panic (fear of regret which I know is baseless, yet here we are... ).
 
Sisters from another Mister! Agree 100% again.

Love my Coach 1941, moving on to LV canvas for care free, Chloe, maybe a Balenciaga Bazar - but not really interested in Chanel or Hermes. MAYBE an Evelyne on day. Maybe. I'd love a Lady Dior because something about the girly style gets me - but where I live I'd NEVER use it and doubt I could tolerate the price for the limited use.

I think I'm ready to move to lesser known/non-premium designers who make quality, unique styles at a good price. Excited to branch out to my Massaccessi - even though I'm still in the throws of a custom order panic (fear of regret which I know is baseless, yet here we are... ).
Google zahara a really small Irish brand from the causeway coast where game of thrones is filmed it is new.only in its.second.season but.bags are soft italian leather
 
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