When I was living in HK - they had me as a VIP customer - there was no card nor did I spend the kind of money mentioned in the posts above - I think a lot has to do with the SA and also maybe there are levels of VIP - I was probably at a frequent shopper level - I didn't get the 10% discount, but I did get first dibs (after the true VIPs) on merchandise, things were reserved for me - they still are even though I am in New York for as long as I needed, was able to have returns, and got invited to certain events. I was happy with that.