Dude here, and I love the J12 for its sleek yet visually striking design.
I got mine before the price increase and have been wearing it religiously. It is an incredible timepiece for the following reasons:
-As others mentioned, it takes a beating. The ceramic they use is 8 times stronger than stainless steel and doesn't ever scratch or lose its luster. Incidentally, when the Fashion Advisors first receive their fine jewellery and watch training, their trainer would take a demo watch and bang it ruthlessly against a hard surface just to prove how strong it is.
-Diamonds they use are VVS, color F to G.
-The 12.1 calibre is manufactured exclusively by Kennissi, a joint venture between Chanel and Rolex. Kennissi also makes for Tudor. The movement is COSC-certified just like Rolex.
-The 70-hour reserve until you have to wind again
-The ceramic adapts to the temperature of your skin and is hypoallergenic, making it extremely comfortable to wear.
Overall it's just a carefree watch, very easy to clean, and attracts attention whenever and wherever I take him. Here he is on public transit with me.
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