I know there have been quite a few threads on this topic and this is what worries me a little. I've never made a straight out return to Coach, only exchanged, on a few occasions due to defective merchandise. However, all of my exchanges, regardless of reason, have been processed as returns. Just a few days ago I used my PCE to buy a bag. Super friendly helpful SA completed my transaction. I asked if I could see the bag before they packaged it and she was so gracious as to offer to bring out two so that I could choose. She returned from the back so apologetic because the only two in the store were the floor model, which had clearly been handled, and one in the window that she said had come straight out of the packaging and not been touched otherwise. I was completely ready to take the window model until I found a small defect which, itself I could have lived with, but was such that there was a possibility of further damage to the bag over time. The SA and others with whom she shared this wholeheartedly agreed and emphatically insisted that a new one be ordered. So, an exchange had to be done simply because at the time I paid we didn't realize that the bags in stock were not acceptable. And here's the worrisome part to me. The transaction went down as a return and the reason on the receipt was 'customer changed mind' which is what ALL of my exchanges say. There was actually another SA helping w/the return and he said something along the lines of 'just do a return, that's the easiest way'. So, it seems like 'customer changed mind returns' are kind of a default for whatever the situation might be. If Coach is going to have issues with returning then they really should differentiate between exchanges and returns and the reasons we might have to do so. There have only been a couple times when I've just had a complete change of heart about something, but even then I've gotten something else and actually spent more $. Now we all have to shop with a little bit of caution because it seems somewhat inconsistent as to who gets a letter, and from what I've read in other threads, there's not much one can do to defend themselves after the fact.