Yes , I do think it is everywhere now. They are opening a ton of boutiques! I fell in love with VCA when I would bike to Bergdorf Goodman as a teen and look into windows and saw the VCA boutique windows and would fawn over all the goodies. I kick myself for not buying when Alhambra bracelets were around 1200! I started buying before Instagram was formed and because I truly thought it was beautiful jewelry! If you look back on this forum there were not a lot of us regs.
Most were buying Cartier and Tiffany. Those forums were popping. Tiffany especially!
I used to have people ask me if my jewelry were Stella and Dot, Kate Spade or costume jewelry. I loved that! It was very stealth .
I have a good friend who I met on sm! She used to hate VCA and fell into hype and bought a ton because it was poplar and it seemed like the brand to covet. She is in the process of selling them off as they did not suit her lifestyle. I think the hype will die down once people find other status symbols and the true lovers will still be around.
Similar as Hermes.
It is! People always ask if my Evelyn (which I wear turned around with the H facing me) is a "Coach bag."