Does anyone feel like VCA is everywhere now?

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… yes… I would say VCA is basic now. A few years ago, VCA stores were hard to find. No one even knew the name of the brand. That was also when employees at Neiman Marcus could get a VCA discount, because people didn’t care about the brand and demand was low. Now, they keep expanding stores into new cities. I went to SF last month, and they have a VCA store there now, which was not the case a few years ago. And I also remember my excitement when Boston finally got a VCA store.

Also, I never used to see men wear VCA. That’s usually the best indication — when the opposite gender is taking interest in an item that’s traditionally viewed as feminine. Overall, Alhambra is very mainstream now. Male rappers, sports players, influencers… It does make me feel like the brand is less special, but eh. Whatever. I still like my VCA pieces.

Honestly, I used to feel more unique than my sister, who has Cartier. But they’re really on the same level of brand recognizability now. Nothing I can do about it. Even on this forum, you can see that participation on the VCA threads has grown every year.

It’s interesting, because everyone seems to buy Cartier and Van Cleef for branded jewelry. I remember when Tiffany was the “it” brand and then became considered basic.

My SA who used to work at Cartier many years ago told me how they closed down her store, because the brand wasn’t receiving much business — especially compared to the Tiffany across from it. Now, after over a decade of being absent from my home state, they’re finally opening another Cartier store for next year. I just see so many more people wearing VCA and Cartier pieces than Tiffany, whose heyday really seems to have passed.

As a side note, I strongly believe that the VCA community’s obsession with turquoise stems from the marketability of Tiffany blue. Whether or not that’s subconscious or knowingly admitted. (Reminds me also of the turquoise Rolex, and paraiba tourmalines.) Personally, though, I don’t care for turquoise that much. Eh.

Already, it seems to me that the hottest jewelry collection is no longer Cartier love, but VCA Alhambra. But brands seem to be cyclical. So, I’m sure in a few years, Van Cleef will become less well known, and Bulgari or something will become the next “it” jewelry brand.
Too late bulgari is already another sm fave. It’s telling esp how the serpenti pave bangle went from 20k to nearly 40k in wg over a span of a few years. I was thinking about the hp but after being spammed on sm esp by resellers I’m already meh on it.
 
I’m starting to also feel like the Alhambra line is getting over saturated in the luxury market. This has been a recent development—occurring since the pandemic. I bought my first Alhambra bracelet in 2006. Fast forward to now, I have about six Alhambra pieces and am thinking that I probably shouldn’t add more. Seems redundant to have so many clover pieces and now that it’s even more common, I feel less inclined to buy more. I will still wear what I have because I spent my hard earned money on it, but now it does make me pause.
 
I don’t see people wearing VCA where I live. Honestly only twice in 3 decades.

I find the Alhambra line fitting into a niche that I love and did not have in my jewelry collection. I love station necklaces and had one from David Yurman and Elsa Peretti DBTY. I feel DBTY could be considered one but in a much subtler way. I don’t feel that the DY was a timeless design as either the Peretti or VCA.

I also love that I can add color more dramatically with VCA as opposed to the Peretti in my often neutral wardrobe as I would a scarf.

Fashion goes in cycles and I would wear what you love and that the Alhambra design may cycle in and out but I feel will always endure. It has had minimal if any change for a reason.
 
I'm sure at some point VCA will be the next Tiffany's, because people don't care as much anymore and find it saturated and they want something more unique.
Sadly I agree with you. When I bought my first VCA piece, very few people in my social circle had anything from VCA. Now every single person has at least one piece. Also, when I travel in the US, I spot VCA in every big city. I think it’s a huge plus point for those of you that live in places where you never spot VCA. It certainly must make your pieces feel so special.

Also, I think it has become the must have piece to wear , so now so many people are wearing fakes which makes it feel even more saturated.
 
I’m starting to also feel like the Alhambra line is getting over saturated in the luxury market. This has been a recent development—occurring since the pandemic. I bought my first Alhambra bracelet in 2006. Fast forward to now, I have about six Alhambra pieces and am thinking that I probably shouldn’t add more. Seems redundant to have so many clover pieces and now that it’s even more common, I feel less inclined to buy more. I will still wear what I have because I spent my hard earned money on it, but now it does make me pause.
Luxury is supposed to be unique and special, but it sure doesn’t feel that way when you see everyone from 18 yo sorority girls to soccer moms wearing a vintage onyx bracelet irl and sm. My nail lady wears vca and Cartier. I’ve seen these brands also on the arms of bank tellers and car sales ladies. On the arms of Saks and Rolex sas. The arms of clients at my local hair salon and on the arms of ladies at my church. Even children of celebrities. Of course it’s also a testament to the quality, but when you buy from a luxury brand you don’t expect every Tom Dick and Nancy to have one.

But the pandemic has changed a lot and people’s priorities have changed. People don’t seem to be really saving anymore for a house because housing is too expensive and they’re not saving really for retirement because they are living in the moment so they think hey I can work longer. The WSJ really posted an article about this. Result is even ten motif necklaces are becoming common. I’ve been very surprised how much young people are willing to splurge today. Just look at dvdoublevanillas ig profile. The level of competition that continues today at Hermes is also surprising. When so many people are willing to spend, the what used to be special and unique luxuries have become ordinary. This is a large reason why I likely won’t buy much more vca unless it’s a brooch or something else that is not posted everywhere with the insta crowd. Why pay thousands for something common? Vintage imo may have jumped the shark and is becoming like the neverfull or DY cable bangles. And some of the other vca lines are going that way as well including perlee and frivole.
 
Luxury is supposed to be unique and special, but it sure doesn’t feel that way when you see everyone from 18 yo sorority girls to soccer moms wearing a vintage onyx bracelet irl and sm. My nail lady wears vca and Cartier. I’ve seen these brands also on the arms of bank tellers and car sales ladies. On the arms of Saks and Rolex sas. The arms of clients at my local hair salon and on the arms of ladies at my church. Even children of celebrities. Of course it’s also a testament to the quality, but when you buy from a luxury brand you don’t expect every Tom Dick and Nancy to have one.

But the pandemic has changed a lot and people’s priorities have changed. People don’t seem to be really saving anymore for a house because housing is too expensive and they’re not saving really for retirement because they are living in the moment so they think hey I can work longer. The WSJ really posted an article about this. Result is even ten motif necklaces are becoming common. I’ve been very surprised how much young people are willing to splurge today. Just look at dvdoublevanillas ig profile. The level of competition that continues today at Hermes is also surprising. When so many people are willing to spend, the what used to be special and unique luxuries have become ordinary. This is a large reason why I likely won’t buy much more vca unless it’s a brooch or something else that is not posted everywhere with the insta crowd. Why pay thousands for something common? Vintage imo may have jumped the shark and is becoming like the neverfull or DY cable bangles. And some of the other vca lines are going that way as well including perlee and frivole.
Not everything you see is authentic either :eek: I know plenty of friends of friends who buy fakes, and it seems like social media promotes buying fakes on sites like DH Gate. It’s mostly just the Alhambra line though.
 
It sounds a little strange to say but I'm glad I took it slow with my VCA collection. When I first hopped on the VCA bandwagon, my wishlist was extremely long! I wanted everything as soon as financially possible! However as time passed and as I started seeing more and more on social media, rappers, etc..., my desire to check off the VCA items on the wishlist started to dwindle. I'm glad I didn't go crazy and purchase all those items at that time because now I'm quite happy with my small VCA collection and glad that I didn't spend all my hard earned money on a brand that could become the next Tiffany's.
 
Alhambra is definitely everywhere and it's very "common," but it is what it is. I love Alhambra line. It goes very well with casual/business casual and I still have one major Alhambra piece to add when the time is right and I can't wait to explore other lines once my Alhambra collection is complete. I don't really care that it's "everywhere" because I will continue to wear the pieces I have. I spent $$$$ on it, so I had better! I also believe no one really cares/pays attention to what I wear, so even if I have the VCA piece that everyone has, I don't think it will matter.

What I personally don't believe in is having Alhambra line in all stone variations because that appears too excessive for me. I don't go out much and I only have two wrists and one neck. Plus, I already have three different stone variations and that's way more than enough. That's just personal preference and everyone should buy/where what sparks joy in them. Just don't go into debt trying to satisfy that "joy." Then it isn't really joy anyway.
 
Wear what makes you happy. If you feel like the quality is there and it looks great on you then who cares if people you know have one too. Every "Tom, Dick and Harry" are flexing Love bracelets, Birkins, Kelly's, Chanel Flap bags in major cities but you don't hear people losing interest...they're more popular than ever.
I still wear my Balenciaga City bags even though they "peaked" about 10 years ago. :biggrin:
 
I see VCA occasionally where I live. When I do it is most frequently Alhambra—20-motif vintage necklaces or 5-motif bracelets in a stack. My first pieces were Alhambra (YG Guilloche) and I’ve added a few more. I feel that Alhambra has such a specific look that I am being very selective about adding more pieces. I have expanded my VCA collection with pieces from the Perle, Frivole, Rose de Noel and Lucky Animals lines. I see those pieces much less frequently.

I started by saying I see VCA occasionally where I live. Actually, I saw one woman wearing so much she made up for the lack of VCA sightings. I am not making this up! She was wearing a 20-motif Vintage Alhambra necklace; a Lucky Animal Clip; a Cosmos necklace; four 5-motif Vintage Alhambra bracelets; 1 Alhambra watch (with 6-motifs around); and 2-Motif Magic Alhambra earrings. She probably had a VCA ring on, too, but I don’t remember. I think Coco Chanel said, “Before you leave the house, look in the mirror and take off one accessory.” That’s more my style.
 
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