VCA is now a status brand vs a luxury brand that has beautiful jewelry. People are buying it because it is popular and $$$.
I loved when it was more under the radar and when I was asked if I were wearing Kate Spade. I liked that it seemed a bit more special to me. It was attainable pretty feminine jewelry that I liked since I was a teen.
I was speaking to someone in corporate VCA about the holiday pendant fiasco. They confirmed they have changed their business strategy recently. I feel that is creating a huge divide now.
I also have noticed a huge change in people's attitudes buying VCA. It has brought out elitism in some people .
It is like a pissing contest to see who scores what and who is approved for what. If you can afford to be offered a holiday pendant or a special order, or if you are deemed worthy w/o the spend to be offered. Bragging rights. I have seen people very depressed on not being able to buy stuff, be offered an SO, Holiday pendant and they feel excluded . It's insane to me and a turn off.
Thank god, I don't see it here on tPF, but other social media outlets and among people I know. I feel so lucky to have what I have and will enjoy it. I will keep buying what I love, but I am not going to buy to be offered something down the line.