I have always loved Hermes scarves, shawls, belts, and jewelry. When i buy these, it is because I LOVE these items and wear them. I have every H accessory that I have purchased or has been given to me. (TEN years and counting!) Yes, I have some beautiful Hermes kellys, birkin, KP, and Constance, but I NEVER purchased these to play "a game" with Hermes hoping to get offered a bag. I was a Chanel and Goyard gal, and never dreamed that I would purchase an Hermes bag. After learning about these handmade items, the craftsmanship, and history, I fell in love with the brand and then started buying the bags from my boutique. (Only one of them, my indigo kelly, didn't come from my store. I got that one at FSH in 2015.) What I think is interesting is that every luxury brand has their loyal customers. I'm sure that if I walked into a Chanel boutique today asking for a limited item, they would laugh at me and tell me to go back to Hermes!
I came back to say, didn't Louis Vuitton do a limited edition bag called the Sac Louis where you had to be invited to place a special order for it? I read stories on the LV forum about secret rooms with special champagne and showings for the VIPs at LV.