First of all I want to say that it is sad that you will believe anything you read on here. lizmil could have misunderstood the SA, or maybe she didn't. Who know? However, if the SA did say that, I will agree that it was probably better left unsaid.
Coach knows they are not a premier brand. Of course they are about business. What company isn't? But to say that they care about nothing other than money is a bit extreme. No, make that a lot extreme. They have great customer service. Are they trying to get you to buy something? ABSOLUTELY. What SA isn't? But they also want YOU to be happy. Maybe the SA lizmil had an encounter with handled the situation poorly; maybe she misinformed her.
Coach is going in a new direction. They hired a new creative director for heaven's sake. That doesn't mean they want to completely change their customer base. They want to broaden it, what company doesn't? But of course you are not going to get PCE if you never shop there. It's called PREFERRED customer event for a reason.
But for YOU and others on here to call SA's stupid like that is entirely rude and shows your true character. And quite frankly if I were that SA and knew the way you ladies act behind your silly profiles I wouldn't want you representing the brand I work for either.