If you have a regular BV SA, ask him/her for advice. Or, you could consult the BV in Natick, seeing that you're outside of Boston. They might end up sending it somewhere, and there might be a charge, but it's probably the safest option. Or, they might be able to do some of the refurbishment locally, or, they might at least recommend some products. I probably wouldn't send it anywhere but BV, but that's only because BV probably has a lot more experience with their own bags.
As for the wear marks, I don't think you could easily get the color back on your own, but you could try a little conditioner to see if it improves the appearance. My BV SA advised me to try this when my bag handles started to look a little faded.
Ink is really difficult to remove. I'd probably leave the ink stains alone if they're not noticeable. Home remedies (especially hairspray) can really backfire (the setting ingredients in hairspray will leave a residue and might set the stain). Ink removers might do damage to the lining itself if you don't know what's in it. If it were really bad, the inside lining probably could be replaced.
As for the perfume smell, you can try simply airing it out for a week or two, outside but in the shade. Or, you could try hastening the process by using something odor absorbing inside the bag and closing it up. I used a small bowl of baking soda inside a non-BV bag once, being very careful not to move the bag at all and making sure the bowl wouldn't tip over and spill inside the bag. I've heard of others using packets of charcoal (like fridge filters, or unscented shoe balls). Newspaper might work, but the ink would probably stain the lining.
I think there might be some related posts and info on the FAQ section of BV Reference. That's where most of the cleaning issues are posted, I think.
Good luck!