I had been waiting for years for a true red so I rushed to the store to see it. But I finally settled on the burgundy colour instead because it just looks so much more chic than the red. The 19B red is an almost true red to me in person under natural. It looks like a true red under the boutique lighting. But when you look at it under natural light, which was what I did. My SA and I took the 2 bags to the boutique door to see the color, and the red has a tomato/very slight orange/coral undertone, and it's very bright (it was a semi-cloudy day, not gray, not super sunny either and it was around noon). In my book, a true red should be darker, without any undertone (not orange, not coral, not blue, not pink). The 17B red is the perfect true red in my opinions. But the 19B is just much lighter and brighter than the 17B red. You can see a comparison photo between the 19B and 17B red in a previous post.
Here's a comparison of 19B red and burgundy under boutique lighting (unfortunately I didn't make the comparison photo under natural light). When looking at the photo, I totally see why for some/many people, the 19Bred could be a true red.
I will take a photo of my 19B burgundy and a comparison to my 18B dark pink under natural light when i get a chance.
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