sadly, it is. my burberry nova check hobo crossbody i bought at the bicester village outlet store (UK) was made in china. my limited edition valentines day hearts tote was made in romania. the quality of the made in china was better than the one made in romania though. so, i would still dismiss that the quality of burberry is going down. IMO LV's quality is going down but burberry's quality has still been of top quality.