This has been going on for years and I've always thought it's the dumbest business move a company could make. Reseller or addict, it doesn't matter. They are banning those very people who (obviously) are spending a lot of money there.
Does that make sense? They're buying their merchandise (not stealing it), they're paying the marked/advertised/coupon prices (not switching tickets), and and the buyers are doing nothing illegal.
Which brings me to my next comment based on Teerash's post:
It does seem like they don't really do their investigating before handing out these letters. I would think the only way they should assume you to be a reseller is if you have a history of continuously purchasing multiple of the same products over and over. Honestly, I have never heard of a company that actually wants people to NOT buy their products. If reselling is truly the problem they should be working on busting people on ebay. I realize that a seller's identity is protected, but reselling is illegal so you'd think Coach would have some kind of power in that situation. Like maybe they could make some way to tell where an outlet sale came from by the tag and use that to track down the reseller. I don't know what else they can do, but the system they are using now is most certainly unfair and not really working since there are outlet purchases all over ebay. Also, why not make outlet sales available to everyone even if they only last a few days. Then people are less likely to buy MFF stuff off ebay for a jacked up price.
Reselling legally procured merchandise is NOT illegal. Once the customer purchases an item, that item belongs to the customer and it's the customer's right to do whatever they want with it and that includes reselling.
OTOH, if a customer shoplifted and resold the "loot," THAT's illegal. Stealing is illegal and selling that stolen merchandise is illegal so Coach could get LE involved.
But that's not what's happening here.
Coach may not LIKE that some of its customers may be resellers and I suppose they have the right to their feelings toward resellers but the customers aren't breaking any laws.
But as a company, Coach does have the "legal" right to ban customers. They aren't doing on the basis of race, religion, marital status, sexual orientation, etc. so they aren't violating anyone's civil rights in doing it.
But IMHO, Coach biting off its nose to spite its face because as pointed out, they are now forcing its banned customers to shop on the very venues they hate so much.
CAA, I'm sorry they banned you, reseller or not. And as for your return, do it all at once. They didn't worry about your feelings when they handed you "the letter." and you shouldn't worry about them when returning those items that you no longer need or want.