The bold is the only part of this statement that I agree with. If a store breaks the "rule" and lets people buy specifically excluded items, then great for them, but if they don't then just leave it alone. It says right there in black and white that it can't be used on certain things...why try to take it further? And who knows what
Coach will do about PCEs in the future....they may make a bit more during PCE, but if it happens 4 times a year, that's only what...like 4 weeks out of 52? Do those 4 weeks really outshine the other 48?