"Blue-tinged
marble and pyramidal forms appear throughout luxury fashion label Céline's flagship
store in Miami, which has been designed by Swiss practice
Valerio Olgiati.
The two-storey shop is located in the city's design district, joining a roster of high-end fashion brands including
Gucci,
Tom Ford, and
Louis Vuitton.
Céline already has branches in New York and Beverly Hills. For the design of its third bricks-and-mortar store in the US the fashion label tasked
Valerio Olgiati with designing a space that could house its ready-to-wear and accessories collections in full.
Left with a largely open brief, the studio decided to deck out the store's facade, walls and floors in Brazilian Pinta Verde marble.
Inspired by the material's unique blue-green patina, they wanted to create a "place where an internal universe can be imagined."
The architects cut away parts of the basement's ceiling to insert two pyramid-shaped volumes, which burst through into the shop's ground floor – one forms a pitched stairway, while the other accommodates the peaked top of a chunky concrete column that sits directly underneath.
Thick slabs of marble have been used as display stands for shoes and handbags, while clothing items are hung on simple brushed-brass railings. Further textural detail is added by grey, suede-like rugs and cushion seats.
Back in 2012, Valerio Olgiati
used solely concrete to form the monotonous facade of an agricultural school in eastern Switzerland.
Much like the practice, London-based architects Rundell Associates
employed marble to create a sweeping staircase for Harrods' Fine Watches department, which is intended to resemble a timepiece.
Spanish studio Cizak Dulmus also
used marble powder to form a series of display blocks for fashion brand Malababa's pink-hued Madrid store.
Photography is by
Mikael Olsson.
Project credits:
Architect: Valerio Olgiati
Collaborators: Anthony Bonnici (project manager office Olgiati), Sofia Albrigo
Marble contractors: Essequattro S.p.A.
General contractor: Michilli Construction & Consulting
Plans: Archive Olgiati"
https://www.dezeen.com/2018/07/31/valerio-olgiati-celine-store-miami-blue-marble-interiors/
Published on 31 July 2018