I think Strathberry is not well-known here, BUT, my local Saks just started carrying it, so maybe that’s about to change!
I think when Meghan Markle carried it, it started to become popular in the US. I haven't seen one yet.
Yes, I think Meghan carrying Strathberry bags has dramatically increased awareness. The thing is, I think they’ve been too indiscriminate in gifting bags to bloggers and it’s cheapened the brand in my eyes. I don’t read that many blogs / YT but every UK blogger’s handbag collection seems to have gifts from Strathberry and Aspinal. I’m more tolerant about Aspinal because they are a heritage brand like Mulberry (less well known, but still genuinely good stuff). With Strathberry my only knowledge is that they’re handed out as freebies.
I think it’s just a phase. As they settle into their own skin, they’ll probably stop handing out samples, and then I’ll be able to form a proper view about whether or not I like them
