Managed to find all the article, very good read, definitely all true. "Mulberry is bleeding money". And their bankers, Barclays profit forecast for next year down by 37 % !
You have to wonder how long the shareholders really will stick by Bruno. I wonder if the problem with taking on a new designer is the difficulty of working with Bruno. Who wants to risk their reputation with this ever downward spiral ?
The article was really damming and not impressed with the Cara range from a price point of view. The range is definitely aimed at the Asian market but will they buy it? Pretty sure they are not going to have many takers in the UK
I didn't even know who Alexa Chung was when I bought my first Alexa. Just loved the bag, only found it was named after her when reading snippets on TPF so googled to see who she was :lolots:
No way would I buy a bag because of who it was named after or which Celeb had been seen carrying it.
The article in the Sunday Times also mentions mentions this comment by Viiki Day
That the bags would appeal to her 27 year old daughter but she doesn't have £1000 to spend on a bag whereas women her age has but she doesn't like Celebs..........guess aspiring to Celebs is something we go through when we are younger but we later grow out of it
I'm only just 28 and bought my first M bag around 5 years ago (when they were much more reasonably priced mind you - and I have never bought one at full price - only ever on sale or from one of the outlets or even nearly new from ebay). Anyways sorry getting back my point - I'm quite young and do not buy bags because i aspire to be the celeb that has inspired it - but because I love the bag itself. So I don't really know who M are targeting...more like 16 year olds who might want to be like cara?? But then they'd not likely be able to go out and buy one for themselves... Hmmm...
Why can't M just make really well thought out beautiful bags (with proper designers) that are sold on their own merit rather than putting a celeb name behind them? In my opinion it's almost lazy and unimaginative to go down the celeb 'designed' them route...
Exactly, you are not alone Gilson, there have been loads of comments from TPFers from your age group giving the Cara collection the thumbs down. I have no idea what they are basing this on. So she has 1.7million followers on Twitter and 2million on Instagram..............WHAT, who are all these followers???? I'm sure they won't be all rushing out buying there favourite IT girl of the moments bag inspired by her tattoos with a gaudy Made in England across the bottom for a mere £1000.
Sure you are right and they are more likely to be around 16 or quite possibly considerably younger. 9 - 16 maybe..........I mean who would really tweets pics of themselves strung up to an IV and what are Mulberry thinking off it's all very sad really
Eeeeeeeeek what is that!??
Exactly, you are not alone Gilson, there have been loads of comments from TPFers from your age group giving the Cara collection the thumbs down. I have no idea what they are basing this on. So she has 1.7million followers on Twitter and 2million on Instagram..............WHAT, who are all these followers???? I'm sure they won't be all rushing out buying there favourite IT girl of the moments bag inspired by her tattoos with a gaudy Made in England across the bottom for a mere £1000.
Sure you are right and they are more likely to be around 16 or quite possibly considerably younger. 9 - 16 maybe..........I mean who would really tweets pics of themselves strung up to an IV and what are Mulberry thinking off it's all very sad really
This was confirmed over a year ago by head of customer services. She just couldn't say when.So I guess no more special purchase
So I guess no more special purchase
This was confirmed over a year ago by head of customer services. She just couldn't say when.