As others before have said, it's a brand that "flies under the radar." That said, there are many people that notice them of course, but the important thing is the most people do not, which I love. I can carry it in NY and not feel over-the-top-hey-look-at-me, and I can carry it in my Southern hometown and no one notices it.
I also adore that they can be personalized and are hand-painted (both the chevrons and the initials/symbols/stripes) by artisans in a single factory in France.
As windbourne pointed out, Goyard is EXTRMELY durable which is great. I use my St. Louis for schoolbooks every day during the school year and it still looks like new. I've been using it for a fully year and a half (about 10 or so school months).
Plus, i think it's addictive (for the reasons I gave!)... for me, anyways. I haven't purchased a single non-Goyard bag since getting my first Goyard two and a half years ago, besides receiving 3 non-Goyard bags as gifts (including my first Chanel - but it's just not Goyard). Someday maybe I'll get over it. Maybe I never will and I'll just keep collecting, which is totally and completely fine with me.
I also adore that they can be personalized and are hand-painted (both the chevrons and the initials/symbols/stripes) by artisans in a single factory in France.
As windbourne pointed out, Goyard is EXTRMELY durable which is great. I use my St. Louis for schoolbooks every day during the school year and it still looks like new. I've been using it for a fully year and a half (about 10 or so school months).
Plus, i think it's addictive (for the reasons I gave!)... for me, anyways. I haven't purchased a single non-Goyard bag since getting my first Goyard two and a half years ago, besides receiving 3 non-Goyard bags as gifts (including my first Chanel - but it's just not Goyard). Someday maybe I'll get over it. Maybe I never will and I'll just keep collecting, which is totally and completely fine with me.