For non-gel polish I have mostly Zoya and I love their formulas and the colors. Polish in general chips on me fast, but with Zoya (using CG sticky base & SV top coat) I can get 3 days. I've started using Gelous too, and with that, I can get up to 5 days with no chipping at all.
I did use their color lock system for a while, and I liked it, BUT, I found that Armor got thick very fast, and even using the Zoya polish thinner didn't help - just made it goopy. It also seemed to take a very long time to dry. These days I mostly do SOG polish, but when I'm on a break from it, it's most likely a Zoya polish that I'm wearing.