Why are ferragamo bags so underrated?

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I love Ferragamo, I have a pair of patent leather bow flats that have stood the test of time and a ton of wear. They still look beautiful, elegant, and are very much instyle even today. I also have a clutch/chain bag in suede... I always get compliments on it purchased over 8-10 years ago, still looking amazing. I hope to add an everyday bag to my collection at some point.
 
Unfortunately Ferragamo hasn't been able to successfully capture enough attention to compete with the big names like LV, Dior, YSL…very poor marketing not really sure but their IT factor is way down, that's why I can't resell any of my stuff because people will only buy it for pennies on ebay.
 
Unfortunately Ferragamo hasn't been able to successfully capture enough attention to compete with the big names like LV, Dior, YSL…very poor marketing not really sure but their IT factor is way down, that's why I can't resell any of my stuff because people will only buy it for pennies on ebay.

I know, I put up a great bag and I got very low offers. I kept it instead and will wait until Ferragamo's star is on the rise and try again. The bag is circa 2000, and the leather is so beautiful and soft. It's a modified hobo style. Too bad they haven't come up with a big selling bag so the brand would get a lift.
 
Unfortunately Ferragamo hasn't been able to successfully capture enough attention to compete with the big names like LV, Dior, YSL…very poor marketing not really sure but their IT factor is way down, that's why I can't resell any of my stuff because people will only buy it for pennies on ebay.

Well, they never really made the most popular and "in" bags. Shoes are well known like Varas. But compare the Sofia to like the Neverfull. Or even the By the Way. Or Sac de Jour. Perhaps more has heard of MK's Miranda than the Sofia.

More people buy and carry other brands and it's carried on to the popularity thereafter. Sadly :(
 
Hopefully things will turn around. My mom used to buy Celine clothes in the 80's in Paris all the time and they pretty much catered to "mature" women, very classic styles, etc. Now they have all the celebs carrying their bags which would be totally unheard of in the 80's. So just because they have not have an IT bag doesn't mean all hope is lost.
 
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I don't think I mind so much that they're somewhat underrated. Helps to keep the prices down a bit. :) And I like that not everyone is carrying my bag.


I don't know about that. Sofia prices jumped quite a bit in the past few years by a few hundred. There were upgrades, but when i had it on my list at first it looked like $1600 was the number for the medium. I purchased this weekend for $2250. The previous cloth lined bags from last season retailed for about $1800.

I figured i should hurry up and get one since my "bugs" were fixed.
 
I don't know about that. Sofia prices jumped quite a bit in the past few years by a few hundred. There were upgrades, but when i had it on my list at first it looked like $1600 was the number for the medium. I purchased this weekend for $2250. The previous cloth lined bags from last season retailed for about $1800.

I figured i should hurry up and get one since my "bugs" were fixed.

Oh I've definitely noticed their price increases the last few years, but overall their prices are still a lot lower than most other luxury brands. I got mine on sale, but even at full price - a medium Sookie lined in leather for $1650? It'd be a lot more somewhere else.
 
Oh I've definitely noticed their price increases the last few years, but overall their prices are still a lot lower than most other luxury brands. I got mine on sale, but even at full price - a medium Sookie lined in leather for $1650? It'd be a lot more somewhere else.


I feel like Ferragamo has a pretty good style/value ratio (for a designer bag).

They also do not head far into trend territory. Which is good for a buyer. Not good if your aim is collectors.

But Ferragamo doesn't go for "distinctive" styling. Classic shapes and clean lines seem to rule.
 
Oh I've definitely noticed their price increases the last few years, but overall their prices are still a lot lower than most other luxury brands. I got mine on sale, but even at full price - a medium Sookie lined in leather for $1650? It'd be a lot more somewhere else.


Completely agree!

I actually like the fact that their bags are under the radar. While I do love more popular brands like LV, purchasing a Ferragamo handbag feels like a well-kept secret only aficionados would understand and appreciate. That said, it is unfortunate that resell values are low. However, I purchase bags with the intent of enjoying them till they fall apart and have no intentions of reselling.

I do appreciate that their handbag designs have developed and, in my opinion, improved over time. The bag that initially caught my attention years ago was the soft W bag. I thought it was elegant, feminine with an updated modern look from the original version. I was at the onset of appreciating premier designer handbags and found the price out of my range. It is funny now how I find their prices reasonable compared to other premier brands. Though I was unable to purchase a soft W bag, it has latched my interest and appreciation for this brand.
 
I agree with the marketing/brand positioning issues not helping make Ferragamo bags more popular. But maybe that is the way they want it. I remember I once asked a SA at a Ferragamo store about a couple of new bags they had where the logo was very much in display, and he commented that for asian and latinamerican markets, they were putting out designs with logos everywhere, since those markets want to show off the brand of the bag. They only had a couple of those bags in the store, but he said in Asia and Latin America, they were filling the stores with those new bags. He said in Europe, women prefer classic designs, supple leather, discreet hardware, and superb quality. So maybe they want to continue catering to their loyal customer base? It does mean that the resell value is low, since none are "it" bags. But they last forever!!!! My 3 Ferragamo bags are over 10 years old, and they are perfect! And 2 of them are suede, which is quite a delicate material. They are classy and elegant, and I haven't seen them on anyone else. ;)
 
I like that the logo is discreet on most bags. I am open in terms of hardware, but I do not like logo heavy bags that scream look how much I spent on this.

I also feel like the Ferragamo bags are a bit more practically designed than many premier bags.
 
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Ferragamo bags' quality is exceptional. I own a couple of Chanel's and a lot of Louis Vuitton. I used to prefer those brands because of resale value. I sell my bags if I don't use them to exchange with new bags. Recently, I can't resist buying more and more of Ferragamo bags cause of quality. I recently wanted to buy a Chanel seasonal bag but ended up with two Ferragamo bags. =) You don't need to worry about their quality. If you want the bags to last longer, try saffiano or pebbled leather since they show less scratches than soft smooth leather.
Thank you for your opinion. Last week I bought the new Vara in Medium size in Red Lipstick and was thinking to return to get Chanel mini rectangular that's out of stock everywhere. However after reading your comment, I think that my buyer remorse is gone. Thanks again.
 
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