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You should be able to get a discount of some sorts, but this depends on which one you are looking at. The stainless steel normally are more difficult to get discounted but the others (two tone, all gold) you should be able to. I have also been told that they discount more heavily nearer to Christmas (at least that is what my AD told me when I bought mine).
I wouldn't have a problem buying pre-owned. I wanted the new strap so didn't consider this myself at the time but if I bought again I would definitely consider this route. There is a dedicated rolex forum where many trade and recommend sellers - worth a look!
Something I would look out for when buying pre-owned is the stretch in the bracelet. The new strap is stronger and it is less likely to happen but I saw a Rolex in a jewellers near me with really bad stretch in the bracelet.
Also, after market parts will also mean that you can't get it serviced with Rolex, otherwise they (I believe) remove the parts and replace them with authentic ones and pass the cost on to you. I'm sure someone will correct me if this isn't the case but I have heard this.
Good luck!
Thank you! I am wanting the two tone date just and the store would not budge on price.
That should be available with a pretty good discount, typically 15-20%. Really, try different authorized dealers.
There are a lot of caveats with buying preowned or gray market new. Aside from being all original and all authentic Rolex, make sure you know when it was last serviced and if it's due for that. It costs about $500.
Consider spending time on the Rolex forums on the net--they have buying and selling there, with respected resellers.