i worked at regatta ( the vendor that is making the vera line at kohl's )for 3 yrs ,until last year when I left. they are the same vendor that do the daisy fuentes line for kohl"s , the b street line for goody's and the metro7 line for wal-mart. From being there while all the business details were being worked out on the VW line, I know that Vera will not be designing the line herself , just how she doesn't design the wedding dresses adorned with her name. 5 designers at Regatta will be designing the VW line, however Vera will have the final approval ; same thing that Daisy does. The quality will be identical to that of Daisy Fuentes as Kohl's is the the one that sets the standards for their store. The prices will be great especially since everything that Kohl"s brings into their store is automatically 30% off. Vera will not be making money off the sales of these items (unless hse has asked for it ) , this is what is called a license. Basically she is paid a few million so that Regatta can use her name on the clothing. The profit is kept by Kohl's.