Some communications received from Tiffany's themselves....enjoy!
Thank you so much for your interest in Tiffany & Co. It sounds like you have done a tremendous amount of research, and I would love the opportunity to discuss the true difference we offer here at Tiffany. I can assure you that we do not "sell the same thing that everyone else does." Our diamonds are the absolute highest quality ones in the world for many reasons.
Tiffany & co. is and has always been the leading company in selling engagement rings for over 160 years. In fact, in a recent article in the New York Times on January 7th , "When Buying Jewelry start with a Mouse," the article mentions how the web based company Blue Nile is ranked number two behind Tiffany & co. when it comes to engagement ring sales.
Tiffany & co. diamond rings are sold based on the superb quality and craftsmanship. Most jewelry company's would like to compare with us but when you take a closer look at our merchandise and our outstanding customer service you'll see why we are number one. It's not easy being at the top when all other jewelry want to be competitors try to down play our products. But the fact remains that if we weren't the best at what we do you wouldn't even be considering us as an option. In addition, if price is your only concern then I would advise that you take a look at what Blue Nile has to offer. However, I guarantee that when that special lady in your life is wearing her Tiffany diamond ring all of her friends, family and passer bys will comment on how beautiful her diamond sparkles.
Not only do we carry high quality diamonds but our parameters are just as strict as G.I.A. if not better, and we have a 32 point inspection that our diamonds go through before they are even considered for being placed into a mounting and sold. For example, we use color: D-I; Clarity: IF- VS2; the total depth % we use is 59-62.9; the table % is 53-60; crown angle: 33.4 degree -35.5 degrees; girdle thickness: very thin -slightly thick, polish and symmetry: good- excellent but most importantly every single Tiffany diamond has a precision of cut: Excellent and there are no exceptions.
So you see we don't need to compare our selves to no one. There really isn't any jewelry stores that we feel are our competitors. And the only reasons why people may not choose a Tiffany diamond is because they are not really sure they want the best diamond for the person they feel is the best choice for them or they would rather get an addition on a house or plan a vacation.
In conclusion, when you are comparing a Tiffany diamond to another jewelry company the best idea is to definitely take a look at both diamonds, look at the over package, such as the quality and reputation of the company. A company can sell rings on there reputation however, when it comes down to those who really do their homework and realize that for a few thousand dollars more for the best quality rather than the second best or third it's usually worth coming here.
Our diamonds are certified and is guaranteed to be the color and clarity that is reported on the certification. I'm sorry that you have to go through this just to buy a diamond. I know that you want to make the right choice for that special lady in your life and she deserves the best.
Tiffany & Co. stands behind the color and clarity ratings on our diamonds. If you read the fine print on a GIA certificate, it states that it is not a guarantee but an approximation. You could receive a lower color/clarity combination than thought. For clarity, we carry only clear or white inclusions. A Tiffany diamond is the BEST cut diamond. We accept NO extra facets,misshaped facets, surface breaks, knots or naturals on the diamond. We make sure the crown and pavilion are at the proper angles. The table is centered as is the culet(if there is one). GIA has come up with five diamond cut grades in the past year and a half. I don't know how the diamond you are comparing is rated. GIA is an organization that grades diamonds for a fee. They will grade any diamond. Unfortunately, GIA has been plagued with grading scandals in the past year or two. I did my diamond grading training through GIA. They are one of the largest services the the nation. Our prices our based on the qualities of our ring: color/clarity/cut and craftsmanship of the mounting. [SIZE=+0] [/SIZE]
I have been thinking of the various couples who come back to look at our diamond counter, and many have second thoughts about not chosing the Tiffany diamond. One couple even checked about returning their purchased ring, and wouldn't you know, the jeweler did take it back. Rachel is truly thrilled with her diamond now! I have three sons, and I would truly encourage each to shop at Tiffany's. (One has already purchased a Lucida) I only mention these situations, because I want you to know how sincere I am, and am not giving you just a sales pitch. You must be the happy one.