There was a time in my life where I made a good salary but didn't have enough for the down payment to buy a house, and it would take a really long time to save for that, especially since I lived in a place where housing prices were really high. So I spent my money on lots of nonessential items. It didn't occur to me to spend that money on purses. Maybe it was so long ago that hardly anyone who was working did that. I carried Coach back then, leather - this was before signature, but I don't remember noticing what anyone else carried. I had nice clothes too. I only bought one purse a year and wore it for that year before replacing it with a new one. I remember ordering fancy food through the mail, like Omaha steaks.
Years later, after I was married, we had plenty of money, along with the nice house, but again, it didn't occur to me to buy designer purses. We were starting a family, and I spent money on furnishings and baby stuff. We traveled a lot. I didn't notice anyone carrying designer purses. We lived in the country among horse people and no one dressed up much. Maybe it would have been different if we were in a big city.
I didn't start collecting purses until my teenage daughter spent the money she made working at McDonald's on a Coach purse. It cost $400. It was her money and she could spend it however she wanted. I thought it was ridiculous to spend so much, especially when she didn't have unlimited resources, so I started looking on ebay to see if I could find a similar purse for a lot less, just to show her. That's what got me started, and I couldn't have predicted the collection I have acquired since then. My daughter is grown now, has a career, and isn't interested in collecting luxury items. The last purse related item I got her was a Michael Kors tote - her choice. Now she spends her money on things to decorate her house.
I still live in a small town and don't see luxury items every day, except online. There aren't any stores here that are higher priced than Macy's.
I think the vast majority of people who don't own luxury items don't desire to and don't really notice them on other people.
I mean I'm only quoting the book - I'm not an American and hard to get me into a mindset of person from the UK or the US. London, Warsaw, Berlin - these are full of designer bags (I even saw a girl wearing LV and another girl wearing Chanel (!!!) at a corporate offsite yesterday). Also you are right - people who are not into luxury don't notice.
And finally 'stuff' probably means more Apple, maybe more premium car rather than handbags. Still in the less privileged parts for the world (my home country for example) this is beyond luxury. Not to mention the onset of social media - 10 years ago when I had tonnes of cash let's say and could buy Chanel affordably I had no idea.
On the separate note: when i was a child, my country went through hyperinflation and a lot of savings were wiped out (also a lot of housing deposits were cancelled by the state). That changed my perspective on long term returns from investment. Not to say I don't save but chose lower threshold for myself to start splurging
