Hi everyone! My friend is a Sales Specialist at an Hermès boutique. He explained the whole system/process to me.
Although relationships are important, client spending plays a significant factor. And a sprinkle of luck because it’s not guaranteed you will be offered the exact specifications asked.
At the end of the day, Hermès is a business so their main goal is to make a profit by selling.
Every Store Manager flies out to Paris, France twice a year (roughly every 6 months). Depending on the boutique’s (projected) yearly profit, the Store Manager is given an allocation or budget for handbags they can order for their specific boutique. The Store Manager is the only person responsible for choosing and submitting handbag orders. The handbags start to roll out as artisans finish their creation. Trends, clients, location, season, etc. play a role in the Store Manager’s decision making. A Store Manager will not order certain specifications if they feel the handbag will be difficult to sell. Hermès does not want handbags sitting on the shelves. Once in the boutique, the Store Manager assigns handbags to each Sales Specialist. My friend is assigned 3 to 4 handbags each month. Roughly one per week. Special orders are super rare. Each Sales Specialist will be given 1 or 2 each year. High profile clients mainly receive special order opportunities. The Paris boutique is different due to its location and proximity to artisans.
The Hermès journey is without a doubt competitive, lengthy, and expensive. The more you spend in the boutique, the more handbags offered to you. Everyone is motivated by sales. Client presence in the boutique is important. Online orders do not help your Sales Specialist. Your Sales Specialist can see how much you have spent/invested in Hermès (online and boutique) on their device. In fact, Sales Specialists win prizes if they meet their goal and they have competitions among their colleagues.
Boutiques and Sales Specialist are always busy. A regular boutique can have about 15 Sales Specialists so Birkin and Kelly handbags are constantly being sold.
It can be a discouraging journey if you are not spending $50,000 each time you visit the boutique. This is why patience is so important. Definitely buy items you genuinely love and see yourself using.
Every Sales Specialist is different in their ethics/method, but most will gravitate towards high spending clients. Unfortunately, high spenders are more likely to leave an impression and be remembered. And possibly taken more seriously. I wouldn’t say one’s pre-spend lessens with time. Which is one of the reasons some people opt for the reseller and consignment store route.
As for me, I still don’t have my Birkin. I’m working towards earning one. It helps if you’re less picky about specifications. Always buy something you truly love since it’s so expensive. I hope this helps!