Spend threshold for B/K/C

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I wouldn’t completely stop with your spend, maybe just smaller ticket items so you can still have contact and personal interaction with your SA. You don’t want to be forgotten right at the finish line and I feel like the first offer can be your biggest hurdle as you are trying to firmly establish a relationship.

Best of luck!

Thank you kindly for your response! Ill try to find some smaller items to inquire about and hopefully can get my offer soon! She did mention recently that inventory has been coming far in between and now has said maybe not this year and hopefully next. I’m just hoping she’s not stringing me along either.
 
I'm sorry for the extremely basic question, but I've poked around in the forum and can't quite figure this out. When people in this forum speak about a "spend" ratio, are they generally referring to what they had to spend before receiving their first quota offer? Or what they had to spend before each quota offer? In other words, are people assuming the "spend" ratio resets after each quota purchase? I understand that the "rules" differ from boutique to boutique, and sometimes there might be no rules at all, but I'm just trying to understand what the "ratio" means when people in the forum refer to it. A, say, 1:1 spend before a first offer is obviously a quite different proposition than a 1:1 spend before each offer.

Thanks!
 
I'm sorry for the extremely basic question, but I've poked around in the forum and can't quite figure this out. When people in this forum speak about a "spend" ratio, are they generally referring to what they had to spend before receiving their first quota offer? Or what they had to spend before each quota offer? In other words, are people assuming the "spend" ratio resets after each quota purchase? I understand that the "rules" differ from boutique to boutique, and sometimes there might be no rules at all, but I'm just trying to understand what the "ratio" means when people in the forum refer to it. A, say, 1:1 spend before a first offer is obviously a quite different proposition than a 1:1 spend before each offer.

Thanks!

Depends on where you are but unfortunately it generally is the later - spend before *each* offer. It’s common that it gets lower for future offers as you become a long term client but it is not a one off deal that you only do for the first bag.
 
This is a great thread. Very informative. When you say the spending ratio lowers as you become a long term client. Can you give an example based on your experience ? Ie. B/k purchase # 3 spent x and got an offer ? For instance if you were spending $9-12k originally before being offered a bag, by bag 4, were you getting offers spending only 3-5k?
 
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This is a great thread. Very informative. When you say the spending ratio lowers as you become a long term client. Can you give an example based on your experience ? Ie. B/k purchase # 3 spent x and got an offer ? For instance if you were spending $9-12k originally before being offered a bag, by bag 4, were you getting offers spending only 3-5k?

The exact equation is:
spend needed = r / (z-x) + b*( c / q )

where r is bag price, x is current quota bag number, z is number of years you’ve been a customer, c is the demand rating for the bag you want (closer to mini size, higher the number, currently), b is the stores total budget, and q is your favorability score with the SA.

Good luck, everyone!




Ok, I’m just kidding but you are way over thinking this in my opinion. There is no equation or number or expectation that you should have. Most H shoppers with multiple quota bags are just going along buying things they like from the brand and accepting a favorable bag offer as a bonus when it occurs. For some people the spend may go down for subsequent bags while for other people, they become more specific about what they want and thus it takes longer and they end up spending more. And some people spend 5x before their first bag purchase and then only spend a few hundred before their second bag. Does that mean that the ‘spending requirement‘ went way down? No, it just means they’ve ’prepaid it’ (or in other terms “created a good relationship” with their SA). Bottom line, no, I do not believe that a client can successfully get many bags consistently with only $3k spend every semester. Yes, you may spend $15k, bag, $4k, bag, $11k, bag, $8k, bag, etc but there is no pattern other than being over that initial bump of proving that you are a loyal consistent long term client.
Don’t overthink it and try to game the system. You likely won’t “win” and will drive yourself mad in the process. Luxury shopping is supposed to be fun! :)
 
Depends where you are located. In some countries, if you ask, they will tell you point-blank. I am in the US and the Store Manager I worked with before said that they don't work that way. If they force people to buy things (whether or not they love it) just to get a coveted bag, then it will appear like it is extortion and that is not legal. Instead, they are looking for someone generally interested in their products and someone who could be a long-time customer. Of course, each store has their own gimmick. SMs and SAs need to sell and that is what they do for a living.
 
Thank you for your input. I was just curious to understand the spending habits of long term Hermes clients that own several b/k quota bags and their experience. Not trying to win the Hermes game, just trying to understand others experiences.
I think everyone's experience will vary depending on their store,SA, client profile and what they spend their money on- I understand that Hermes favours clients who buy into categories other than just bags and scarves-Bags and scarves are easy sells.
I'm a long term Hermes client with low spend but years ago I had a wonderful SA who knew I loved the brand and she offered me a Birkin in my favoured colour within about a year (I'd just said in passing that my dream was a 35 Birkin in Raisin with PHW not expecting an offer of any kind but when one arrived in store she called me and offered it to me 1st) I wasn't in a position to buy it but I still got the offer.
She left, I've switched stores around 3 years ago to one nearer my workplace and found another SA who I really click with, again I'm a low spender (very low) but swing by to see what's in and chat to the team my SA has been pushing me to make a wish and I said I would after lockdown lifts-he also said I will probably be offered one more quickly than I expect.
I dont know if that will be so but I do know that the SA and SM although I'm not a big spender know and appreciate my love for the brand (not just the bags, the watches, jewellery,homewear and rtw) they know I dont buy or chat just to 'score' in fact far from it and I think that has always counted in my favour.
 
Thank you for your input. I was just curious to understand the spending habits of long term Hermes clients that own several b/k quota bags and their experience. Not trying to win the Hermes game, just trying to understand others experiences.
It’s best to understand from the get-go other people‘s experiences are not yours. It’s not a blueprint you can follow to get what you want. So in the end it doesn’t really matter what other clients did to get their bags. Most people posting these kind of questions (you’re not the first and certainly won’t be the last) think they can follow a set of rules, while everyone’s journey is unique and like @acrowcounted pointed out, many factors come into play (including where in the world you are located, size of your boutique, what they order and their regular clients). Most of these are beyond your control. It’s not just about spending, how much people would like to think it is. Just follow your own route, then there is no “game”.
 
It’s best to understand from the get-go other people‘s experiences are not yours. It’s not a blueprint you can follow to get what you want. So in the end it doesn’t really matter what other clients did to get their bags. Most people posting these kind of questions (you’re not the first and certainly won’t be the last) think they can follow a set of rules, while everyone’s journey is unique and like @acrowcounted pointed out, many factors come into play (including where in the world you are located, size of your boutique, what they order and their regular clients). Most of these are beyond your control. It’s not just about spending, how much people would like to think it is. Just follow your own route, then there is no “game”.
Exactly this!!!!
 
All I can say is, my experience as a client for over 14 years in Asia and in Europe are quite different, even when I was starting out and a completely low to modest spender. In Europe there seems to be no spend quota, reset, bags not counted etc, as far as I could tell, of course becoming a regular, valued and high spending client who buys across all departments over time makes a difference but not in the same way. It all adds up with time and patience anyway. Being kind and considerate, not demanding and also appreciating Heritage leathers (SAs don't seem to mean Barenia Faubourg) are looked on very favourably. Being considered a local counts for a lot, the store you shop in and the SA/SM you have is also a major consideration.
In Asia if you want the highly sought after bags/ SO offers/ Exotics and everything ASAP and some clients seem to want a complete collection within a year, then of course there is going to be an extra price to pay. Whether it is to the retail store or at resellers. I have not experienced any of this personally, but it seems to be likewise in the US.
 
Great to hear about everyone's experience. Glad to share my experience for London.

My journey started in August 2020, right after the national lockdown ended. Saw a bag online and decided to head into the boutique to see it. I was a total newbie and had no idea about these concepts of spend ratios. I've also only really seen birkins on mags. So went into the store the first time. Got introduced to a lovely SA and my partner and I got distracted by some t-shirts. Then we proceeded to have a look at the bags. He brought out the Herbag Cabine (naive of me to think back then that I'll be able to use the bag for travel in a pandemic). Was lovely and I decided to get it. But cheekily asked if there are any HACs available. He brought out the limited edition one from 2019 SS runway. Irresponsibly bought it as well. At this point, no prior purchases, and walked out with probably the biggest splurge in my life. He also asked if I would be keen to get a birkin - I of course said yes. As I was such a noob to Hermes, I said that I'll trust his good taste to find me the bag that suits me.

A month later - got a call for a gold birkin. So again, at this point, besides t shirts as non leather spend, all my purchases were purely bags.

Post that - I got obsessed with Hermes and my partner and I have bought items across the all categories (except furniture and jewellery). We continued to be offered quota bags but never reached the 1:1 ratio at any point. In fact, way way way less. I didnt find out about these spend ratios until I joined this forum during the second national lockdown.

My SA hasnt mentioned anything to me before about spend ratios, nor has he asked me to buy anything to bolster my profile. In fact, he's told me NOT to get certain stuff before because he didnt think its worth it or suits my wardrobe. In fact, I've bought something a Birkin with another SA (not knowing these rules about sticking to one SA, even when he was having his 2.5 week hols in Mykonos), and was a regret purchase. So theres some trust built there, despite the short period of time. I would have ended the relationship if I, felt in anyway, that anything is being pushed on me. I feel it is a question of respect.

Sorry for the rant - but I think its about mindset. If you go in thinking with all these preconceived notions about quota spends etc, this may affect the vibe you give off, or drive unhealthy purchasing decisions!

Just dont be a d!ck to the SA, nor should you tolerate any SAs that coax you into doing anything that you dont feel comfortable buying or even considering. Rant OVER.
 
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