they used to sell seven7 jeans at express. what a horrible name, they really shouldn't try to use one of the most established names in denim. just leads to confusion.
Careful who you call an imposter, knock-off, etc. According to this lawsuit the one using an established name is 7 for mankind; not Seven7 who was first.
http://findarticles.com/p/articles/mi_m0EIN/is_2005_March_10/ai_n12417129