I know the Rogue sold well, and I also know that other styles like the Borough and Phoebe (and other styles) were top sellers as well as the Edie. Coach simply stops making some bags for some reason although it's not necessarily based on sales. I have no idea what their criteria is, and from what I've read on this forum, no one else does either. Of course, I could be wrong.
It is definitely a mystery. Even the sales associates at the outlets do not understand why they are sent a bag and then are not allowed to sell it

Louis Vuitton has also been churning out new bags every season and discontinuing popular models. I would guess they want to stay "fresh," but in the process, they turn off their long-time collectors. The only difference is LV never has sales.