Resellers getting Chanel items first and selling for premium

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I'm surprised no one seems to have considered the possibility that Chanel actually likes resellers. Resellers bring frequent, reliable sales and income for the company. They also test the waters for the company as a whole on how much customers are willing to pay for Chanel products. It is the best market study on price sensitivity and brand preference a brand could have, on a scale that wouldn't be possible for Chanel, and, most importantly, without any of the negative repercussions of radically price testing their customers. I'm sure Chanel would like to sell their products to customers. But the bottom line of any company is to sell. Cutting out resellers could mean a huge loss of business for the brand. Not only that, but resellers bring brand awareness by flooding the resale market with Chanel purses, which is free advertising. This, in turn, brings more people into stores, even if more resellers, and more money is made regardless... Am I the only one that thinks this way?

I get what you're saying. This is an interesting perspective and makes sense from a marketing perspective. However I don't think that's their angle, but rather an unintended consequence. They have decades of sales history and they are clearly not afraid to increase prices, so do they need current market studies on today's buying trends? If they're still getting sales whether it's a customer or reseller, why not cut out resellers by increasing production and minimizing the number or styles that are released each season at higher prices? If it's easier for the average consumer to purchase a bag, that would put resellers out of a job. Resellers would have to slash their own prices to get rid of inventory they are sitting on. For example, instead of only releasing 1000 units each of 20 styles, Chanel can release 2000 units of 10 styles. More customers are able to get their hands on the bags they want to enjoy rather than resellers snatching them up. At some point Chanel's price increases might result in a plateau to sales as the price gap between Chanel and Hermes gets closer. Hopefully if that happens, their prices will stabilize otherwise I see themselves pricing themselves out of today's current volume in sales (did I say that correctly?).
 
Actually I’ve seen a bunch of these “resellers” in the groups are selling REALLY good superfakes. I think some of them are friends with the admins, one in particular claims to be an expert authenticator yet this person let’s these superfakes from her friends/ people they’re cool with fly. And since the admin says they’re “authentic” they person buying at a steep premium doesn’t bat an eyelash. I won’t name any names (not trying to catch a lawsuit lol!) but quite a few people have been scammed this way and if they try to speak out or make a post about a well loved reseller who sold them a fake, it doesn’t get approved and they get threatened with a lawsuit. I know there are good sellers and people just trying to sell items they don’t want but I don’t trust any of those fb groups.

I’m with you on reporting those groups and “resellers”
The allegations made are very serious and should be dealt with as such. If you are in possession of evidence to substantiate your claim of criminal conduct, you should reveal it. Otherwise, you shouldn't try to defame someone's character by insinuation. Obviously, you will only be sued if your allegations are false or baseless. Let's name the person you are accusing!
 
The allegations made are very serious and should be dealt with as such. If you are in possession of evidence to substantiate your claim of criminal conduct, you should reveal it. Otherwise, you shouldn't try to defame someone's character by insinuation. Obviously, you will only be sued if your allegations are false or baseless. Let's name the person you are accusing!

and you shouldn’t make fake accounts and try to come on here and intimidate people. Ppl are selling fakes on Facebook and tbh I doubt these ppl would really sue as it would require them to reveal themselves and as soon as they do Chanel will ban them as them being resellers especially if brand new items is against Chanel’s terms or service since u wanna talk about legalities. And further, defamation is extremely hard to prove and requires more than simply saying a lie about someone. Ppl should be able to voice that theygot a fake bag without moderators getting in the way so ppl can be warned

ETA: and to whoever wants to report ppl selling fakes, DO SO!! Don’t be intimidated by anonymous threats to sue. They cannot sue u for a bad review, and if they’re not even a real business they won’t be able to successfully sue you for defamation. Even if u just reasonably believe it’s fake u have a right to say, don’t be intimidated by these ppl, ppl throw out words like I’ll sue you to scare ppl but tbh, until u get a letter from their lawyer (which is another scare tactic btw, ppl send letters and majority still can’t do anything) I wouldn’t worry. Especially when ur just posting on a website. I’m an actual lawyer, not sure who this zelegal is but don’t fall for the scare tactics. Say whatever u need to say however u want to say it, half these resellers want to stay anonymous so wouldn’t sue u, the other half don’t have an actual LLC behind what they’re doing
 
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I'm surprised no one seems to have considered the possibility that Chanel actually likes resellers. Resellers bring frequent, reliable sales and income for the company. They also test the waters for the company as a whole on how much customers are willing to pay for Chanel products. It is the best market study on price sensitivity and brand preference a brand could have, on a scale that wouldn't be possible for Chanel, and, most importantly, without any of the negative repercussions of radically price testing their customers. I'm sure Chanel would like to sell their products to customers. But the bottom line of any company is to sell. Cutting out resellers could mean a huge loss of business for the brand. Not only that, but resellers bring brand awareness by flooding the resale market with Chanel purses, which is free advertising. This, in turn, brings more people into stores, even if more resellers, and more money is made regardless... Am I the only one that thinks this way?

if they liked them they wouldn’t be instituting all these new rules to combat resellers, which from what my SAs from both boutiques and department stores have said is the purpose
 
That is frustrating on all levels. I am also wondering, how much of this is because of reduced availability due to supply chain disruption due to covid, and how much is a permanent shift towards a scarcity strategy by Chanel? Certainly, if Chanel just made more of each item it would be easier to find and reserves wouldn't be eaten up within hours of the item appearing on the runway. As someone who really only started buying Chanel in 2019, I don't have a good sense of how difficult (or not) it was to find things, but it does seem like covid has made things much harder to find and reserve.

I think this has been mostly due to covid. But i think at as a company, the reason they we choose to make more of a certain style or more quantities is because they dont want/need to be known for just that. Certain bags (classic, minis, timeless classic handles, etc) are only allowed to take up a certain percent of our collection budgets. Yes, everyone wants caviar minis but our design studio is capable of more than that. We’re not a one-trick pony. We dont want to just be “Chanel: House of Classic Minis”. Of course thats just an example, but you get what i mean. We want clients to expand and explore other options and departments. We cant just be stuck selling only the same bags o

I'm surprised no one seems to have considered the possibility that Chanel actually likes resellers. Resellers bring frequent, reliable sales and income for the company. They also test the waters for the company as a whole on how much customers are willing to pay for Chanel products. It is the best market study on price sensitivity and brand preference a brand could have, on a scale that wouldn't be possible for Chanel, and, most importantly, without any of the negative repercussions of radically price testing their customers. I'm sure Chanel would like to sell their products to customers. But the bottom line of any company is to sell. Cutting out resellers could mean a huge loss of business for the brand. Not only that, but resellers bring brand awareness by flooding the resale market with Chanel purses, which is free advertising. This, in turn, brings more people into stores, even if more resellers, and more money is made regardless... Am I the only one that thinks this way?

i dont know, Chanel is in a lawsuit with The RealReal. I know it had to do with reselling fakes, but still i dont think they are on the side of resellers. They want control of their product/image. Which i think is also why they are taking back their departments store locations and converting them to lease boutique.
 
I think you’re missing the major point here! This person Alyssa accused me as an admin and authenticator to allow my friends to pass their fakes on my group! This is a huge accusations to me as a reputable business owner who’s job is to fight counterfeits. She didn’t reply to one comment after I responded because there is absolutely no ground to this accusations. I do agree on there is a lot of fakes in the market and I am fighting that with all I got! And I am not against posting this as I do myself on the group to warn ppl of scammers and resellers who sell fakes, but it’s not ok to make a huge false statement like this! I had to get my attorney involved because this is not ok to post unless you can show proof that I let my friends post fakes on the group! There is so many resellers who forge my certificates to sell their items as Authentic and I also ask everyone to check with me if you’re buying any item with my certificates to confirm with me first. So if these sellers doing this, I have no control over that.
I hope you got my point now.

oh really? You own an authentication company? Funny, I don’t see the real real or authenticate4U or those other authentication companies threatening to sue ppl when they claim they’ve received fakes. Hmmmmmm. Maybe you should take two seconds and think about why.

I doubt you got your attorney involved because as I stated I AM an attorney and can tell you that what has transpired so far would be laughed out of a courtroom. So either you’re lying or your attorney is scamming some good billables out of you for zero work cuz this ain’t going anywhere. You do not have halfway near enough for a defamation case. You can pay $500 to an attorney to send a cease and desist which nobody has to abide by as a scare tactic and then when the behavior persists your attorney will let you know that’s all he or she can do. Where do you see companies suing ppl for bad reviews or even false reviews? Lol. There’s a reason why. So pour yourself a glass of wine or something and calm down and move on your life and business. Maybe institute better business practices that don’t include lecturing, threatening or intimidating customers.

if she thinks you’re letting scammers post fakes that’s her opinion. Go and waste some more money asking your attorney about ppl voicing opinions. Maybe you should let ppl in your group say when they received a fake instead of protecting questionable sellers.

also, u forgot to log out and post this on ur fake account
 
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