Phoebe Philo is launching her own brand backed by LVMH!!

[S0nia]

I just wish the bags were more interesting. I understand right now the trend is lowkey clothes, but the bags? Old Celine bags seem more interesting than what just dropped. It feels like I could get similar bags at Coach.

Next drop maybe?

 

[S0nia]

Unboxing of the small kit cabas with calf hair by Michele Wang, from min 27 to min 32:


Additional review in her blogpost:

The Return of Phoebe Philo (And Her Fans)

themichelewang.com

I find it interesting how the bag came boxed up and wrapped up like some Coach bag when you order from the website...
Is it really that luxurious of an experience? Better that queuing up in the cold for sure, but the drop shipping aspect of it feels really like streetwear, or ever ordering dupes off WhatsApp...

 

[bagnut1]

Unboxing of the small kit cabas with calf hair by Michele Wang, from min 27 to min 32:


Additional review in her blogpost:

The Return of Phoebe Philo (And Her Fans)

themichelewang.com

I find it interesting how the bag came boxed up and wrapped up like some Coach bag when you order from the website...
Is it really that luxurious of an experience? Better that queuing up in the cold for sure, but the drop shipping aspect of it feels really like streetwear, or ever ordering dupes off WhatsApp...

It looks very similar to the manner of packaging that one used to get when you could actually order bags on H.com. Separate brand box with paper around dust bag, paper/air stuffed inside bag to keep the shape, etc.

Not sure what the problem is.

 

[S0nia]

It looks very similar to the manner of packaging that one used to get when you could actually order bags on H.com. Separate brand box with paper around dust bag, paper/air stuffed inside bag to keep the shape, etc.

Not sure what the problem is.

Never ordered from Hermès.
I guess the luxury experience will die on the internet hill.

 

[bagnut1]

Never ordered from Hermès.
I guess the luxury experience will die on the internet hill.

Well IMO the "luxury experience" is twofold - the purchase process/SA relationship and the living with the "stuff."

#1 is definitely different online, #2 ought to be the same. Without physical stores there will definitely be less "touch" to the Philo sales/aftercare process.

Personally if I like something and think it's worth it I will buy it (unless the humans involved do something I find idiotic).

To me the bigger issue here is supply and demand - they are exposing a very limited supply of stuff to the entire world. Back to the H model, at least the stuff they put on line one has a glimmer of a chance to buy and they don't leave it up forever to taunt us unnecessarily.

 

[MonsieurMode]

Never ordered from Hermès.
I guess the luxury experience will die on the internet hill.

I’m genuinely curious here: what do you think would make the packaging or delivery more luxurious?

At the end of the day, we are simply purchasing physical goods using the internet and receiving them. Packing can only get as good as everything being wrapped up thoughtfully and protected to withstand any degree of shipping.

 

[S0nia]

I’m genuinely curious here: what do you think would make the packaging or delivery more luxurious?

At the end of the day, we are simply purchasing physical goods using the internet and receiving them. Packing can only get as good as everything being wrapped up thoughtfully and protected to withstand any degree of shipping.

Actually I did not have any particular expectation. Glitter bombs maybe? Chocolate? mini bottles of sparkling maybe? LOL! Really, that was not the gist of my observation. It was just interesting to me that a brand like Coach (or even Tory Burch), offers the same level of packaging when it comes to the online experience.

I am not sure why everyone seems to be reading some shade into my observation; there was none. I just find it interesting that these middle range *non-luxury* contemporary brands actually are delivering quite on par when it comes to packaging. There no extra luxury in the experience in buying at a higher level. That 8500$ XL cabas would have come packaged pretty much exactly as that 1500$ Coach field tote.

 

[Christofle]

Actually I did not have any particular expectation. Glitter bombs maybe? Chocolate? mini bottles of sparkling maybe? LOL! Really, that was not the gist of my observation. It was just interesting to me that a brand like Coach (or even Tory Burch), offers the same level of packaging when it comes to the online experience.

I am not sure why everyone seems to be reading some shade into my observation; there was none. I just find it interesting that these middle range *non-luxury* contemporary brands actually are delivering quite on par when it comes to packaging. There no extra luxury in the experience in buying at a higher level. That 8500$ XL cabas would have come packaged pretty much exactly as that 1500$ Coach field tote.

I get what you mean but I think it’s because handbag brands have set the bar very low. Whereas with fine shoes at a certain level you’d expect to receive them in a polished wood box with a horn shoehorn and some quality conditioning products.

 

[S0nia]

I get what you mean but I think it’s because handbag brands have set the bar very low. Whereas with fine shoes at a certain level you’d expect to receive them in a polished wood box with a horn shoehorn and some quality conditioning products.

Exactly.
But also, beyond a certain price point, unless the product is soooooo extraordinary that it stands on its own, well, not getting a boutique experience kind of devalues the whole transaction I find (I am referring to the video, again).
At this level of spending, I would try and purchase in a store...

 

[S0nia]

Well IMO the "luxury experience" is twofold - the purchase process/SA relationship and the living with the "stuff."

#1 is definitely different online, #2 ought to be the same. Without physical stores there will definitely be less "touch" to the Philo sales/aftercare process.

Personally if I like something and think it's worth it I will buy it (unless the humans involved do something I find idiotic).

Agree.
I guess I do not look forward to underwhelming experiences.

 

[880]

I just find it interesting that these middle range *non-luxury* contemporary brands actually are delivering quite on par when it comes to packaging. There no extra luxury in the experience in buying at a higher level. That 8500$ XL cabas would have come packaged pretty much exactly as that 1500$ Coach field tote.

Agree. But, IMO only, the premier big luxury brands (and I would lump Phoebe Philo here) simply don’t care as much about the ecommerce customer or the experience. Shoes, bags and accessories are still considered to be items coveted by walk in customers and those new to the brand. So for the most part, I believe that is what e-commerce focuses on.

In fact, in store SAs and management are very quick to say that e-commerce is entirely separate and has nothing to do with the boutique, and they do differentiate between occasional accessory customers and regular clients. Even if some e-commerce customers have enormous spend. I would never buy an expensive premier branded item on line precisely bc the brand doesn’t stand by the goods and I have little faith in quality control. And, I rely on the personalized curation that a regular SA provides. But, i am fortunate to live where there are plentiful shopping opportunities.

I would posit that mid tier and artisanal producers have to come up with additive value in packaging in order to impress. I personally intensely dislike packaging of any kind, but most on TPF really love it.

 

[S0nia]

Agree. But, IMO only, the premier big luxury brands (and I would lump Phoebe Philo here) simply don’t care as much about the ecommerce customer or the experience. Shoes, bags and accessories are still considered to be items coveted by walk in customers and those new to the brand. So for the most part, I believe that is what e-commerce focuses on.

In fact, in store SAs and management are very quick to say that e-commerce is entirely separate and has nothing to do with the boutique, and they do differentiate between occasional accessory customers and regular clients. Even if some e-commerce customers have enormous spend. I would never buy an expensive premier branded item on line precisely bc the brand doesn’t stand by the goods and I have little faith in quality control. And, I rely on the personalized curation that a regular SA provides. But, i am fortunate to live where there are plentiful shopping opportunities.

I would posit that mid tier and artisanal producers have to come up with additive value in packaging in order to impress. I personally intensely dislike packaging of any kind, but most on TPF really love it.

For the big Heritage brands, I can understand the attitude.
But for a new brand, whose business model is online shopping online only, but whose ambition is to position itself on par with The Row & Hermès etc. ???

 

[880]

For the big Heritage brands, I can understand the attitude.
But for a new brand, whose business model is online shopping online only, but whose ambition is to position itself on par with The Row & Hermès etc. ???

Phoebe Philo‘s latest venture is recent, but she has a niche following from years ago who can now afford her inflated prices. And shes backed by LVMH, so I don’t think of PP as a newcomer per se. But, I do wonder if she can sustain her success.

 

[JulieJanie]

I'm so thrilled that she's finally launching her brand! Such a huge fan.

 

[bordeauxH]

Underwhelmed by the bags I am seeing on social media, particularly the gig bag. The ones with square hardware look like high street imitations of Céline (if you told me it was COS I would have believed you), except for the calf hair version which I think is really fun