I think it's pretty genius that she's the cover model on every single issue. I went to a publishing conference a few years back and one of the presenters used the O Magazine as a case study and it was really fascinating info. The idea being that instead of being subject to market fluctuations depending on which hot celeb graces each month's cover, Oprah's creating a consistency and new standard. By being the only one each issue, she doesnt have to follow the rest of the pack and depend on other celebrities to boost sales, and if she picks a dud one - have a dip in sales. I love the idea, and the message it sends. She's big and powerful enough to be her own damn cover model. It's awesome. My dream for my own magazine is to do away with cover models completely.