Thank you for the explanation.!The friends and family sale is more exclusive, you can only get this discount if an employee gives it to you. It’s not open or advertised to the public. The employee is restricted on how many can be given out. The discount is usually 40% off any regular price and last time it included an extra 20% off sale items. There are few exclusions and most 1941 items are included in the sale.
The Preferred Customer Event (PCE) can also be exclusive to a point but it’s open to most customers. The employees can basically offer it to anyone with no restrictions. The PCE can be a straight 30% or a tier up to 30%. Usually there are more exclusions like the 1941 line from this type of sale. Sometimes this is offered without a code/invitation or you may receive an email from Coach telling you about it.

I think I was confused because during the last SAS, a fellow tpfer was generously giving out codes, which got me and others an extra 20% off our purchase (including sale and 1941 that was on sale.). That must have been some form of PCE vs friends and family because she received a bunch of unique codes to give out.